7 Intelligences

A number of years ago actors Dustin Hoffman & Tom Cruise made a movie called Rainman. In it Raymond, (Rainman) the title character was Autistic Savant. He was literally a genius and an idiot at the same time. Raymond's greatest intellect was mathematical. He could count and calculate as fast as a computer. But at the same time he was dysfunctional interpersonally. He couldn't even carry on a normal conversation. The movie was based on truth.

If we were to pose the most common question regarding intellect to Raymond, what answer would we get? Here is the question: How smart is he? You'd get contradictory answers wouldn't you?

What does it mean to be smart? It used to mean you could ace an IQ test or score well on the S.A.T. (Scholastic Aptitude Test). Smart people were the ones who were good at math and spelling and had huge memories. In many schools kids were separated by their scores. The smart kids got more attention and more privileges than the "slower" ones.

In business we have traditionally defined smart as the ability to solve problems and understand things quickly. In fact quickness has been widely accepted as a trait of intellect.

Yet many of the world's great discoveries came not through quickness but through sustained laborious thinking and creativity. Thomas Edison is said to have been "a drudge" before his invention of the light bulb. He reportedly tried thousands of times to create it with no success.

Many of our concepts on intelligence have been shaken up recently. Foremost among the tree shakers has been Dr. Howard Gardner whose book Frames of Mind cites seven types of intelligence. He says we've been measuring smarts too narrowly. Thomas Armstrong Ph.D. extends this concept in his book Seven Kinds of Smart.

These great thinkers have proposed a much healthier questions regarding intellect, not how smart are you but How are you smart? If we asked that question of Raymond, the answer would be immediate, He is smart mathematically. That answer would give us a sense of what he would do well, what he would enjoy and where his greatest contributions would come from. Gardner and Armstrong have provided us with some valuable new insight.

The basis of their conclusions is this: There are at least seven multiple intelligences, all of which are possessed by everyone, except in different proportions. Your main smarts may be my lesser ones and vice versa.

1. Verbal - the ability to use words
2. Visual - the ability to see things in your mind
3. Physical - the ability to use your body well
4. Musical - the ability to understand and use music
5. Mathematical & logical - the ability to apply logic to systems and numbers
6. Introspective - the ability to understand thoughts and feelings in yourself
7. Interpersonal - the ability to relate well to others, people smarts

 Let's explore each one briefly. As we do, think about which are your strongest kinds of intellect.

1. Verbal: Good at explaining things, likes writing and reading, places more importance on things which are written or verbalized, likes work pictures, puns, creative phrasing, new words, enjoys expanding vocabulary.

 

2. Visual: Uses charts & symbols to get a point across, sees things clearly in the mind, can sense what something will look like, likes pictures and demonstrations to help understand things.

 

3. Physical: Learns best by doing, wants to get hands on contact with the subject, feels a need to move while learning, pastimes involve activity or handiwork.

 

4. Musical: Remembers tunes and lyrics easily, uses music as a frame of reference, has a natural sense of timing or rhythm, enjoys sounds of all types, is easily distracted by sounds, notices the cadence of things.

 

5. Mathematical & Logical: Likes to put things in order, arranges things logically, looks for patterns and relationships between things, good at analysis, calculation, planning. Needs for things to make sense. Speaks in sequences; first, second then third.

 

6. Introspective: Enjoys quiet time to be alone in thought, understands his own motives and reasons for doing things, likes to daydream about new ideas and explore his own feelings and thoughts. Reflective, thoughtful.

 

7. Interpersonal: People smart, good with others, can mediate arguments, knows what to do to connect with someone else, sensitive to others, likes contact with people, teams committees, social events.

Which of those best describes you? You have all seven intelligences. But only a few of them are really strong in you. Which ones?

Once you know your smarts, or another person's, then you know how to reach them most quickly and what will be easiest for them to comprehend. You also will know how they prefer to go about learning things. Think how knowing this will help you be an even better leader, trainer, team member, family member, etc.

From Jim Cathcart's The Acorn Principle™ audio album and book. With 21 years experience, La Jolla CA-based Jim Cathcart, CSP, CPAE is recognized as one of the world's best speakers. As a psychological researcher and business consultant he has helped organizations grow their sales and improve their performance in virtually every type of industry. He is the author of Relationship Selling (the key to getting and keeping customers), newly published The Acorn Principle (discover, explore and grow the seeds of your greatest potential), and many other powerful learning tools. His works are published by the world's top publishers: Putnam-Berkley, Prentice Hall and Nightingale Conant. For a free poster on Ways to Grow Your Business and Expand Your Life contact the Cathcart Institute (800-222-4883, www.cathcart.com or e-mail: Info@Cathcart.com).