Business Ethics (be1000)
The Business Ethics course is directed at understanding the various aspects of ethics, their impact, and the leader's and manager's role in interpreting and implementing ethical practices within the organization.
(20 hours - 2.0 CEU)
Administrative Kit $410.00
(Videotape-VHS, Leader Guide, Participant Manual)
Participant Manual $60.00
Leader Guide $70.00
Videotape $280.00
Challenging People to Succeed (cp1000)
This NMA course is targeted to developing one's subordinates. It highlights job competencies, appraisal, and the elements of a successful development system
(20 hours - 2.0 CEU)
Administrative Kit $660.00
(2 Videotapes-VHS, Leader Guide, Participant Manual)
Participant Manual $60.00
Leader Guide $100.00
Videotape @ $250.00
Leadership for a New Era (le2000)
A study of how a manager must learn to cope with, and indeed thrive on, the challenges imposed by changes in society, organizations, and personal life.
(18 hours - 1.8 CEU)
Administrative Kit $380.00
(Videotape-VHS, Leader Guide, Participant Manual)
Participant Manual $64.00
Leader Guide $66.00
Videotape $250.00
Managing Change (man1000)
NMA investigates the changing nature of our society, the impact change has on the ways we do business, and the leadership challenges and requirements for managing changes effectively. It addresses how changes impact today's workforce, and it looks at the environmental and organizational forces relative to change.
(16 hours - 1.6 CEU)
Administrative Kit $440.00
(Videotape-VHS, Leader Guide, Participant Manual)
Participant Manual $60.00
Leader Guide $90.00
Videotape $290.00
Total Quality Management (tqm1000)
TQM is designed to help participants understand the nature of quality and their role as managers in ensuring that quality goes into every level of design, development, and production of goods and services. It provides an overview of the four major philosophies on TQM and discusses the criteria for the Malcolm Baldrige National Quality Award.
(16 hours - 1.6 CEU)
Administrative Kit $460.00
(Videotape-VHS, Leader Guide, Participant Manual)
Participant Manual $60.00
Leader Guide $90.00
Videotape $310.00
Organizing and Leading Work Groups (org1000)
The course is designed within a general framework that includes both internal and external influences on leadership, the implications of different work group designs, and skills required to manage these groups.
(16 hours - 1.6 CEU)
Administrative Kit $320.00
(Videotape-VHS, Leader Guide, Participant Manual)
Participant Manual $60.00
Leader Guide $90.00
Videotape $170.00
Supervisory and Management Skills Program
A series of 10 coordinated 14-hour courses providing an
interactive learning experience geared to assisting each participant in becoming a better
supervisor. Each of the 10 courses is designed to be taught in seven 2-hour discussion sessions.
This program is truly a leader in the field of supervisory development. (1.4 CEU for each course)
Prices for Each Supervisory and Management Skills Course except # 9 and # 10
Administrative Kit $510.00
(Videotape-VHS, Leader Guide, Participant Manual)
Participant Manual $100.00
Leader Guide $130.00
Videotape $280.00
Administrative Kit $460.00
(Videotape-VHS, Leader Guide, Participant Manual)
Participant Manual $70.00
Leader Guide $120.00
Videotape $270.00
NMA Members Receive a 50 % Discount on Each Course
SMS #1 - Introduction to Supervision (smt001)
The course Introduction to Supervision is designed with three very important factors in mind. First, the supervisory job is distinct from other managers' positions. Because it is unique, the needs of supervisors are also different in many respects from those of other managers. Second, the course is designed to introduce the concepts of supervision to people who, by and large, practice them everyday. This requires hands-on application of the concepts as well as opportunities to use them as one takes the course. Third, the course is designed to be useful in a variety of organizations. The challenge this poses is to make the course meaningful to each participant and yet applicable to a wide range of organizations.
Module titles: The Challenge of Supervising; What Supervising Is About; Mapping the Work Environment; Understanding Employee Behavior; The Supervisor as a Leader; The Supervisor as a Problem Solver; The Supervisor as a Person
(14 hours - 1.4 CEU)
SMS #2 - Management Principles (smt002)
Designed to introduce supervisors to basic management principles. It presumes o formal training in management courses but some experience in business or public organizations will facilitate understanding. Its purpose is three-fold: to present practical ideas and tools for practicing supervisors; to build a foundation of management concepts that will prepare supervisors for further experiences; to help each student develop a positive and constructive philosophy of management.
Module titles: The Contemporary Organization; A System; What Managers Do; Basics of Planning; Organizing and Organization; Getting the Job Done; Directing; Control; The Key to Success; Management Decisions and Information Systems
(14 hours - 1.4 CEU)
SMS #3 - Communication Skills (smt003)
This is Course 3 of the Supervisory and Management Skills Program for managers and team leaders. As in the other courses, it focuses on the manager's situation and problems. Many of the problems can be further increased if the persons involved speak different languages. The major goal of this course is to equip managers and leaders with communication skills and concepts that will make hem more effective.
Module titles: The Basics of Communication; Tools for Resolving Communication Problems; Developing Oral and Listening Skills; Improving Writing and Reading Skills; Effectiveness in Meetings and Presentations; Communicating Effectively with Employees; Communicating in Your Organization
(14 hours - 1.4 CEU)
SMS #4 - Interpersonal Relationship Skills (smt004)
Course 4 of the NMA series in supervisory management deals with ways a manager can increase effectiveness in interpersonal relations. This course uses many of the concepts and ideas that were developed in Course 3. As in previous courses, the emphasis is on skills necessary for dealing with people. In order to achieve competence in this area it is necessary to have a foundation of the underlying concepts.
Module titles: Fundamentals of Interpersonal Effectiveness; Improving Skills in Dealing with People; Handling Conflict in Interpersonal Relationships; Group and Teamwork Skills; Working with Peers and Higher Management; Working with Employees and Team Members; Building Effective Interpersonal Relationships
(14 hours - 1.4 CEU)
SMS #5 - Developing Performance (smt005)
Course 5 of the Supervisory and Management Skills Program is focused on developing and maintaining excellence in performance. It deals with various facets of individual, team, and work unit performance of concern to managers, supervisors, and team leaders in various types of organizations. The course addresses contemporary approaches and concepts, such as reengineering, empowerment, and a useful system for managing performance. Cultural, technological, and ethical influences on performance are examined in the context of a diverse work force. Skill development in planning, generating, evaluating, and sustaining quality performance is a primary aim of the course.Module titles: The Nature of Work Performance: People and Quality; Systems for Managing Performance; Recognizing and Handling Work Problems; Planning and Setting Performance Goals; Monitoring and Managing Quality; Reviewing and Appraising Performance; Maintaining Excellence
(14 hours - 1.4 CEU)
SMS #6 - Challenge of a New Employee (smt006)
The basic premise of this course is that working effectively with a new employee reaps substantial returns in performance, loyalty, and cooperation. By introducing the new employee to the job in a skillful, helpful way, managers can multiply their influence on future employee behavior. The course design follows the reasoning that managers and mentors need more than just information about a new employee. They also need to know the organization setting, including preceding events such as creating the position and hiring the new employee.
Module titles: The New Employee and You, Planning a Position and Selecting the Right Person; Orienting the New Employee; The New Employee and the Work Group; Teaching and Training; Delegating and Building High Performance; Special Problem Situations
(14 hours - 1.4 CEU)
SMS #7 - Coaching and Counseling (smt007)
Certain themes and concepts run like a thread through this course. One of these is the idea of the manager's helping role developed in the first module. Another is the emphasis on nonjudgmental listening and feedback that are essential for resolving emotional issues. To be effective, managers must have the necessary tools and skills. In this course leaders are offered a wide range of experiences and skills that will equip them to handle virtually any employee coaching and counseling situation effectively.
Module titles: The Manager's Helping Role; Basics of Counseling and Interviewing; Counseling on Work Performance; Coaching: Day-to-Day Guidance and Instruction; Dealing with Personal Problems; Career Guidance and Counseling; Selection and Departure Counseling
(14 hours - 1.4 CEU)
SMS #8 - Leadership Development (smt008)
This course is concerned with the problems, concepts, and techniques of leading others. It is built on the premise that every manager is a leader and can improve his or her leadership skills, given the concepts and the incentive. The course's frame of reference includes both internal and external influences on leadership. The leader operates not in a vacuum, but within an organization, a department, a social system, and an intricate network of policies, communications, and procedures.
Module titles: Effective Leadership: Art and Science; Leadership: The Role and the Setting; Choosing the Best Leadership Strategy; Innovative Leadership and Decision Making; The Interpersonally-Effective Leader; The Organizationally-Effective Leader; Leading Yourself and Following Your Leader
(14 hours - 1.4 CEU)
SMS #9 - Business Concepts (sms009)
The ninth course in this series covers business concepts and practices that have proved their value over the years. The basic principles of business apply to all enterprises and to all management levels. For example, it is just as important for supervisors to know and pursue the organization's objectives as it is for middle- and upper-level managers. An understanding of the nature of your business and how information flows through it increases your effectiveness as a supervisor. Your knowledge of the economic system enables you to comprehend and handle issues that arise as you manage.
Module titles: Understanding Your Economic System; Knowing Your Business; Knowing Your Management Information System; Knowing Your Financial Management System; Improving Quality and Productivity; Working with Other Parts of Your Organization; Dealing with a Changing World
(14 hours - 1.4 CEU)
SMS #10 - Law for the Layman (sms010)
Law for the Layman is designed to provide those in leadership positions with a background of law that is pertinent to their business context. Although it is for lay people, it places considerable emphasis on government laws and regulations, which are difficult because of their complexity and number. It is believed that the foundations provided in the early modules will promote understanding of these laws and regulations.
The total body of law is truly overwhelming and complex; further it changes daily. The course touches only the "tip of the iceberg." It is also in general terms, as it will be used throughout the country; and law differs among states, if not by statute, then by interpretation and application.
Module titles: Law and the Legal Process; Criminal and Tort Law; Contract Law; Uniform Commercial Code; Business Organizations; Employee and Employment Law; Government Regulation
(14 hours - 1.4 CEU)
Learning Through Discussion (mf0105)
This course, conducted in eight 2-hour sessions, is designed to convey the skills necessary to be a discussion leader and an active participant. It highlights the NMA philosophy of group discussion learning.
(16 hours - 1.6 CEU)
Leader Kit $100.00
(Leader Guide and Leader Materials)
Participant Manual $50.00
Leader Guide $90.00
Taking Charge: Managing Careers in a Changing Workplace (mcc001)
Provides the tools and information that put you in control of your life. The majority of the program will come primarily through the process of exploration and discussion rather than lecture. You'll learn how to take stock of your contributions, establish goals, and make decisions that will get you where you want to go.
In addition, you'll learn techniques to gain the support of others by involving them in your career plans. Finally, you'll develop your own personal career action plan.
(8 hours - 0.8 CEU)
Administrative Kit $226.00
(Overheads, Leader Guide, Participant Manual)
Participant Manual $46.00
Leader Guide $90.00
Overheads $90.00
Introducing Process Improvement (ipi100)
This NMA course is designed for everyone who wants to understand the fundamentals of process improvement. The course is designed to be conducted in an 8-hour format (four 2-hour sessions).
The participants will learn how to:
Identify and flowchart any process and express the process on paper
Understand which customers your process is serving and collect data from those customers
Determine the correct performance measurements and learn how to track the data
Analyze performance data and diagnose the process
Identify the critical facilitating and restraining factors and create a plan for addressing the change forces
(8 hours - .8 CEU)
Participant Manual $50.00
Leader Guide $90.00
Principles of Managing (md0002)
A 20-hour program written to give a general understanding of basic leadership. The principles of planning, organizing, motivating, and controlling are systematically reviewed.
(2.0 CEU)
Participant Manual $60.00
Leader Guide $60.00
Implementing Process Improvement (psm100)
This 6-hour course is targeted toward those who have a Continuous Process Program in place and want to learn and apply further problem-solving methods.
Participants will learn to:
Understand how expectations and standards contribute to problem identification
Use customer expectations in defining problems
Be clear on when an acceptable outcome is well defined
Know how to help others notice problems
Know how to define problems well
Learn how to tell incidents from continuing process problems
Know the seven leadership actions required to move problem solving to maximum effectiveness
8 hours - .8 CEU)
Participant Manual $50.00
Leader Guide $90.00
Vendor Courses Available
Prices Subject to Change Without Notice
LEARNING EXCEL 2000
Learn Excel 2000 at your own speed with three learning levels.
Introduction: Be on your way to creating your own spreadsheets using formulas, formats, and templates.
Intermediate: View and compare data, complete routine tasks quickly, link and consolidate workbooks, and create your own templates.
Advanced: Perform a variety of tasks like outlining and consolidating data, working with lists and databases, importing and exporting data and using workgroup features to share data.
CEU Value: 0 CEU
NMA Member Prices
Course Code: Introduction – PRY431
CD-ROM PRY431 $49.95
Intermediate – PRY432
CD-ROM PRY432 $49.95
Advanced – PRY433
CD-ROM PRY433 $49.95
CareerTrack CD-ROM Purchase only
LEARNING ACCESS 97
Also available in 2000 versions
Master Access 97 and learn how easy it is to manage your data and retrieve pertinent information.
Introduction: Search, filter, and sort a table; create indexes and forms using the wizard.
Intermediate: Create and run queries; design custom forms and reports; define and insert controls; create macros.
Advanced: Define database relationships; link to tables; importing and exporting files; referential integrity.
CEU Value: 0 CEU
NMA Member Prices
Course Code: 97 Introduction – PRY195
CD-ROM PRY195 $24.98
97 Intermediate – PRY196
CD-ROM PRY196 $24.98
97 Advanced – PRY197
CD-ROM PRY197 $24.98
2000 Introduction – PRY423
CD-ROM PRY423 $49.95
2000 Intermediate – PRY424
CD-ROM PRY424 $49.95
2000 Advanced – PRY425
CD-ROM PRY425 $49.95
CareerTrack CD-ROM Purchase only
OTHER COURSES ON CDs
COMMUNICATION SKILLS FOR MANAGERS, Fourth Edition
Course participants learn how to become more effective managers by increasing their reading, writing, speaking, and listening proficiency; master the techniques of public speaking, from initial planning to actual presentation; express their ideas clearly and concisely in every report and proposal they write; understand and use body language, feedback, and “active” listening as tools of effective communication; and evaluate their listening habits and build on their strengths.
Course Objective: Utilize techniques to improve your communication skills by increasing reading, writing, speaking, and listening proficiency
Ten copies required for group study pricing. Leader must have copy of coursebook
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self-study
$139.00
Course Code: B04911
Group Study (each)
$81.32
AMA Course
Specific Leader Guide
N/C
You’ll update your writing skills and excel in today’s e-writing environment with the tools offered in HOW TO SHARPEN YOUR BUSINESS WRITING SKILLS. Packed with guidance attuned to current business writing and presentation challenges, this course features special strategies to speed online research and guidelines for creating safe and savvy e-mail.
Course participants learn how to identify their audience; organize their material; write clearly and effectively; master the steps of editing and rewriting; conduct online research thoroughly and quickly; compose e-mail that communicates their message efficiently; avoid common pitfalls of electronic communications; and use writing to eliminate misunderstandings.
Course Objective: Employ techniques to research, draft, compose, and edit professional documents; follow guidelines for writing appropriate and effective e-mail and learn to conduct online research
Ten copies required for group study pricing. Leader must have copy of
coursebook
NMA Member Prices
CEU Value: 10 – 2 Hr. Sessions – 2.0 CEU
Self-study
$139.00
Course Code: B12019
Group Study (each)
$81.32
AMA Course
Specific Leader Guide
N/C
Course participants learn how to organize their ideas into attention-getting, convincing presentations; conquer their fear and dread of public speaking by following 10 simple rules; grab their audience’s attention at the beginning of the speech—and hold it until the end; use gestures and body language to make their message come alive; and stay in control of their question-and-answer period.
Course Objective: Overcome fear of speaking using organization and presentation techniques
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Cassette Program
$139.50
Course Code: B05969
Workbooks (each)
$27.00
AMA Audio (includes one workbook)
This newly revised best seller is the practical guide you need for better meetings, memos, and business presentations. Fifty easily mastered techniques for improving meetings, memos, and presentations are explained in this concise book. Includes guidelines for giving more effective presentations, improving nonverbal communication, and using visual aids. New material covers teleconferencing, laptops, videoconferencing, and how to handle question‑and‑answer sessions. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU
NMA Member Prices
Course Code: crp0263
Book
$13.95
Crisp Video/Book
Video
$265.00
HIGH-IMPACT BUSINESS WRITING™
With HIGH-IMPACT BUSINESS WRITING™, you’ll pick the most effective approach for your targeted readers; break up big ideas, so people can easily read and grasp them; and convey your thoughts clearly—and compose documents people want to read.
Plus, we’ll drive home essential grammar rules so you can avoid embarrassing mistakes. You’ll hear how to evaluate your writing honestly to see if it gets across your intended message.
CEU Value: .6 CEU
NMA Member Prices
Course Code: ct063v or ct063a
Video 20752
$199.95
CareerTrack Video/Audio
Audio 10286
$59.95
DEALING WITH CONFLICT AND CONFRONTATION
Conflicts are inevitable. Anger, grudges, hurt, and blame are not. In fact, most of your conflicts can be resolved fairly easily. Even better, you can do it in a way that actually benefits all concerned. This insight-packed program will show you how. You’ll learn a system of psychologically sound techniques proven to work on a variety of conflicts. You’ll be calm and competent even in the toughest situations, including those charged by temper tantrums...tensions, anxiety, and fear...one-upmanship...and out-and-out lying.
CEU Value: .5 CEU
NMA Member Prices
Course Code: ct002v or ct002a
Video 20518
$199.95
CareerTrack Video/Audio
Audio 10260
$59.95
COMMUNICATING WITH EMPLOYEES ( Crisp Book)
This easy-to-read book provides you with techniques of communicating with your employees in a deliberate way to accomplish the business objectives of your organization.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0082
Book
$13.95
COPYEDITING (Crisp Book)
This book is full of sound, practical advice on how to become an effective copyeditor.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0085
Book
$24.95
This book is designed to help you handle direct relations with the media confidently. You’ll learn how to mentally and physically prepare for interviews, how to maintain reliable media contacts, and much more.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0092
Book
$13.95
EFFECTIVE PRESENTATION SKILLS
This best-selling book helps readers prepare and deliver effective presentations. Simple, practical suggestions teach basics such as how to organize thoughts and data for maximum impact, how to develop and use visual aids, and how to deliver what you’ve prepared, using effective body language techniques. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU
NMA Member Prices
Course Code: crp0296
Book
$13.95
Crisp Video/Book
Video
$395.00
GETTING YOUR MESSAGE ACROSS ( Crisp Book)
The innovative ideas, practical examples, and exercises in this book help readers identify and overcome communication problems.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0134
Book
$14.95
INFLUENCING OTHERS (Crisp Book)
Influence others more effectively through written or verbal communication. Exercises and examples provide proven techniques and strategies that help readers understand their audiences and influence them accordingly. Learn how to determine responsiveness or resistance to ideas and how to change resistance into receptiveness.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0018
Book
$13.95
MAKING HUMOR WORK (Crisp Book)
Learn to use effective humor to problem solve, defuse resistance to change, disarm anger, and in other situations.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0156
Book
$13.95
POWERFUL PROOFREADING SKILLS ( Crisp Book)
The ability to create polished written documents is vital to any organization. This book explains basic proofreading rules, guidelines, strategies, and tips. Proofreading exercises reinforce the reader’s knowledge of the rules and will prepare the reader for 100 percent accuracy in proofreading documents.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0267
Book
$13.95
SPEED-READING IN BUSINESS (Crisp Book)
This book teaches proven speed-reading skills. It provides exercises to assess your present reading levels and guidelines to increase your comprehension and speed.\
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0221
Book
$13.95
Gain the skills necessary to make polished presentations. Make a lasting impression on every client, committee, and board you address. Learn to overcome stage fright and become an “audience-centered” speaker!
CEU Value: 0 CEU
NMA Member Price
Course Code: 10871A
Audio
$53.95
Nightingale-Conant Audio
Be prepared to SPEAK
Public speaking represents perhaps the single greatest opportunity any one person can have to persuade or inform others, to build trust and support, or to further career or job goals. However, many people let this tremendous opportunity escape because of a lack of confidence or because they’ve neglected to develop essential skills.
In this video, you’ll watch an expert coach his neighbor through all the steps of preparing and presenting a superior public speech. You’ll learn both how to practice and what to practice.
Learn how to:
Brainstorm and research the content of your speech.
Target your speech to your audience.
Organize your speech into a simple 3-part structure.
Make gestures, voice modulation, eye contact, and pauses natural components of your speaking style.
Use vivid language, stories, and quotes to make your speech come alive.
Calm the butterflies and move on to the more important business of informing and inspiring your audience.
Leave your audience with a powerful and lasting impression.
NMA Member Prices
CEU Value: .4 CEU
Video
$80.95
Course Code: tmi001
Leader Guide
$16.15
Toastmasters International Video (includes one study guide)
Study Guides (each)
$9.85
Be prepared for MEETINGS
Many business managers spend as much as 1/3 of every week in meetings. Yet time-consuming, disorganized, boring, out-of-control, and nonproductive meetings represent one of the most frequent complaints of business managers. Good meetings—productive meetings—yield a big jump in morale and profitability.
In BE PREPARED FOR MEETINGS, you’ll watch one company’s favorite facilitator lead her team through a tough problem-solving meeting.
Learn how to:
Define a controlling purpose for your meeting.
Select the right location, time, and participants.
Choose the right leadership style.
Launch your meeting quickly down the right track.
Start group participation.
Keep your meeting moving forward on track.
Control problem participants.
Close on schedule.
Follow up for results.
NMA Member Prices
CEU Value: 4 CEU
Video
$80.95
Course Code: tmi004
Leader Guide
$16.15
Toastmasters International Video (includes one study guide)
Study Guides (each)
$9.85
WRITING, SPEAKING, AND LISTENING SKILLS FOR MANAGERS
Course participants will learn how to understand what they hear by using six basic probing techniques; uncover hidden messages by reading body language, voice tones, and facial expressions; capture attention, ensure understanding, gain acceptance, and motivate to action when making speeches and presentations.
Course Objective: Understand the elements of sound executive writing; develop skills to become an active listener and get buy-in from listeners in meetings and in giving presentations
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Cassette Program
$155.00
Course Code: B0993X
Workbooks (each)
$30.00
AMA Audio (includes one workbook)
(B09948)
Revised by Richard T. Christoph, 1999
This manual focuses on the skills needed for both personal management and the leadership of others. Goals are for participants to better understand their situations and their own work; develop an understanding of jobs within the organization and how they affect the manager’s role; study the responsibilities of managers and how they relate to the organization; and learn key skills, including time management, communication, and delegation.
CEU Value: 10 – 2 Hr. Sessions – 2.0 CEU
Participant Manual
$60.00
Leader Guide
$45.00
By Ronald S. Burke
Revised by Lucinda M. Umberger, 2001
By focusing on planning and control processes, participants will learn to use basic accounting and finance for decision making. Learn about compensation management; review business mathematics and its use in statistical decision making; develop an understanding of the computer and its role in management information systems; and how business, government, and labor are related.
CEU
Value: 10 – 2 Hr. Sessions – 2.0 CEU
Participant Manual
$60.00
Leader Guide
$45.00
By John S. Morgan
Revised by Beth Schneider, 2000
This manual provides a comprehensive approach to individual psychology, group dynamics, and what inspires loyalty and cooperation. Gain an understanding of what motivates people to achieve; study the complex roles of unions in today’s management environment; and learn to develop a successful framework for human resource planning and management.
CEU Value: 10 – 2 Hr. Sessions – 2.0 CEU
Participant Manual
$60.00
Leader Guide
$45.00
A MANAGER'S GUIDE TO HUMAN BEHAVIOR shows you how to inspire employees to higher performance…maximize your positive impact on others…develop more productive working relationships…establish rapport and mutual trust… give and receive performance feedback…and really understand people’s needs.
Course participants learn to interact successfully with others; motivate employees and coworkers to excel; communicate in sensitive, nonthreatening ways; conduct performance reviews that help them identify problem areas, resolve conflicts, and promote improvement; and manage change in a positive, productive way.
Course Objective: Develop skills to interact successfully with others and motivate employees and coworkers
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self-study
$139.00
Course Code: B08062
Group Study (each)
$81.32
AMA Course
Specific Leader Guide
N/C
BEYOND THE BASICS: INTERMEDIATE FINANCE AND ACCOUNTING FOR NONFINANCIAL MANAGERS
Course participants learn how to make informed management decisions from a financial point of view; examine the performance of their department or product line so they can establish realistic bottom-line goals. Use cost accounting methods to help them optimize their profit planning and strategic planning; apply their financial knowledge to gain support for new plans, products, projects, or purchases; see the real importance of budgets—and how they relate to the goals of their own department and organization; and prepare on-target sales, production, and cash budgets.
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member
Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self-study
$125.10
Course Code: B04717
Group Study (each)
$81.32
AMA Course
General Leader Guide
N/C
COMPETITIVE STRATEGIES: HOW TO DEVELOP MARKETING STRATEGIES AND TACTICS is a practical, in-depth course, jam‑packed with useful charts, graphs, conceptual checklists, and real-life illustrations, that takes you far beyond textbook theory and “pop marketing” fads.
Course participants learn how to target market segments on the basis of product types and benefits, consumer buying patterns and behaviors, demographic and psychographic characteristics, and company resources; create the most effective promotion mix for their products; and choose the best distribution channels for their company.
Course Objective: Develop marketing strategies and tactics to improve a company’s competitive position
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self‑study
$143.10
Course Code: B 04997
Group Study (each)
$93.02
AMA Course
General Leader Guide
N/C
FINANCE AND ACCOUNTING FOR NONFINANCIAL MANAGERS is a broad-based course that serves as a one-on-one personal tutor. Written expressly for nonspecialists, it clearly explains how to understand financial and operational measures, prepare and utilize budgets, respond to inquiries about the dollars-and-cents consequences of actions taken, and speak the jargon of finance with fluency and ease.
Course participants learn to differentiate between finance and accounting; grasp accounting fundamentals such as debits, credits, and double-entry bookkeeping; analyze basic financial documents such as income statements and balance sheets; use financial tools to manage performance more effectively; determine how assets, liabilities, and equity affect operation; apply financial risk/return principles to managerial decision making; justify their requests for new equipment and other capital investments; improve their budgeting skills; and relate the department’s financial performance to the bigger picture.
Ten copies required for group
study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 10 – 2 Hr. Sessions – 2.0 CEU
Self-study
$159.00
Course Code: B13198
Group Study (each)
$93.02
AMA Course
Specific Leader Guide
N/C
Course participants learn how to view financial statements in the context of external economic conditions; read and interpret balance sheets, income statements, and statements of cash flows from a management perspective; apply the right type of analysis—ratio, vertical, horizontal—to the right statement, to uncover the information they need.
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self-study
$139.00
Course Code: B0735X
Group Study (each)
$75.47
AMA Course
General Leader Guide
N/C
FUNDAMENTALS OF HUMAN RESOURCES is a comprehensive guide to the productive management of human resources. It enables participants to develop an effective human resources plan for their company, based on the needs of their organization.
Course participants learn how to recruit, select, interview, and hire more qualified employees in full compliance with federal and state laws; perform job analyses and prepare job descriptions that lay the groundwork for evaluating and hiring employees, using sample job descriptions and performance appraisal forms; develop a cost-effective, competitive compensation and benefits program that will substantially reduce employee turnover; train and motivate every worker—at every level—to get results where they count: on the bottom line; and play a pivotal role in the company’s growth and overall productivity.
Course Objective: Gain skills to develop a human resources plan based on organization needs; understand key aspects of staffing, training, and compensation practices
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self-study
$139.00
Course Code: B05667
Group Study (each)
81.32
AMA Course
General Leader Guide
N/C
HOW TO DEVELOP THE STRATEGIC PLAN, Third Edition
HOW TO DEVELOP THE STRATEGIC PLAN gives you everything you need to develop a top-notch strategic plan. This edition goes beyond the traditional concepts of planning and shows you how to prepare plans that combine strategy with competitive intelligence.
Course participants learn how to identify and prioritize key strategic issues; develop and evaluate alternative strategies; implement the strategic plan while maintaining a constant exchange of information throughout the organization; develop a mission statement that strengthens and clarifies their plan; reduce costs by reducing risks; analyze how the external environment affects their company’s financial health; and win commitment to their plans.
Course Objective: Employ techniques to identify and prioritize key issues, develop strategies, and implement the strategic plan; understand how to gain commitment throughout the organization
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr.
Sessions – 1.0 CEU
Self-study
$159.00
Course Code: B06477
Group Study (each)
$93.02
AMA Course
General Leader Guide
N/C
Course participants learn how to determine which projects should get the go-ahead and which should be shelved; understand and prepare basic accounting documents; and solve Time Value of Money (TVOM) problems.
Course Objective: Understand how to determine viability of projects and prepare basic accounting documents
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self‑study
$159.00
Course Code: B05403
Group Study (each)
$93.02
AMA Course
General Leader Guide
N/C
Course participants learn how to purchase, plan, manage, and control inventories and materials; evaluate inventory methods, make improvements to their current system, determine optimum inventory level, design and implement a cycle-counting program, and analyze replenishment policies; reduce excess inventories and invest in the right inventories for better customer service, better investment turnover—and greater profits; calculate optimal order quantities for such special cases as quantity discounts and price increases; locate their minimum-total-cost point, control inventory loss, and determine ideal safety stock levels; and answer the question: what is the real cost of being out of stock?
Course Objective: Purchase, plan, manage, and control inventories and materials
Ten copies required for group
study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self-study
$159.00
Course Code: B05691
Group Study (each)
93.02
AMA Course
General Leader Guide
N/C
FUNDAMENTALS OF MARKETING, Third Edition
FUNDAMENTALS OF MARKETING helps you gain the skills to integrate advertising, sales promotion, and public relations into the overall marketing strategy; apply the four P’s of marketing—Product, Price, Place, and Promotion—to the company’s needs; design a marketing information system that will give them the competitive edge; and market and sell their products and services—at a profit.
Course participants learn how to employ advanced market research techniques to gather critical marketing data; target market segments and identify buyer behavior; set prices for their products or services to maximize profits; and evaluate and adjust their existing distribution channels to capitalize on marketing conditions.
Course Objective: Understand fundamental skills, principles, and techniques of marketing; understand the role of ethics, technology, and global issues to manage the marketing process
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self-study
$159.00
Course Code: B10350
Group Study (each)
$81.32
AMA Course
General Leader Guide
N/C
Written for the beginner, this concise, comprehensive guide maps out the accounting cycle—from balance sheets and income statements, right through ledger transactions and trial balances, and on to the closing entries. The book is ideal for small or new businesses. Learn about single-entry and double-entry accounting and cash versus accrual accounting. The workbook format includes challenging exercises, providing plenty of practice as you master the elements of accounting.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0047
Book
$13.95
GETTING MORE DONE THROUGH DELEGATION shows participants when and what to delegate to whom, so they’ll have more time to manage—and they and their employees will have the opportunity to take on more challenging tasks.
Course participants learn how to create a positive climate for delegating by fostering a spirit of cooperation and trust; give employees the authority and responsibility they need to get the job done; avoid common mistakes of delegation, and identify which type of tasks and responsibilities should be delegated and which ones shouldn’t.
Course Objective: Develop skills to identify when and what to delegate, to whom, and learn how to oversee delegated tasks
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self-study
$139.00
Course Code: B05845
Group Study (each)
$81.32
AMA Course
General Leader Guide
N/C
This course shows how to set realistic performance objectives; conduct effective appraisal interviews; give and receive feedback; analyze individual performance and write results-oriented job descriptions; identify employee training and development needs; involve employees in the appraisal process; and handle difficult performance appraisals.
Course participants learn how to motivate employees to improve their performance and productivity through improved two-way communications; plan, review, and appraise performance fairly and effectively; and work with difficult employees to improve job performance.
Course Objective: Gain skills to develop a human resources plan based on organizational needs; understand key aspects of staffing, training, and compensation practices
Ten copies required for group
study pricing. Leader must have copy of coursebook
.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self-study
$139.00
Course Code: B0704X
Group Study (each) $81.32
AMA
Course
General Leader Guide N/C
Save money and time and achieve satisfaction by learning to negotiate profitably using this book. It covers win/win negotiating and where to get information. It contains updated case studies and examples and new sections on managing conflict during negotiation and negotiating a starting salary. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU
NMA Member Prices
Course Code: crp0034
Book
$12.95
Crisp Video/Book
Video/Book
$395.00
HOW TO MANAGE CONFLICT IN THE ORGANIZATION equips you with the strategies, tactics, and insights you need to gain control of tough conflict situations. You'll discover how to spot potential interpersonal conflicts—and defuse them before they flare up. You’ll understand how, when, where, and why to apply the five favored conflict resolution approaches, and you'll develop the insight and intuition you need to make them work.
Course participants learn how to transform conflict into a positive, productive force; respond to on-the-job conflicts quickly and effectively; get beyond immediate tensions and disagreements to the root causes of any interpersonal conflict.
Course Objective: Learn to identify potential conflicts and apply five conflict resolution strategies to defuse them
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self-study
$139.00
Course Code: B06779
Group Study (each)
$81.32
AMA Course
Specific Leader Guide
N/C
MANAGER’S GUIDE TO FINANCIAL ANALYSIS, Fifth Edition
A MANAGER’S GUIDE TO FINANCIAL ANALYSIS addresses short-term management issues like ratio analysis, current asset management, and the integration of working capital components. In addition, it teaches you about long-term investment decisions, such as the evaluation of capital investment proposals and mergers and acquisitions.
Course participants learn how to describe the three main financial management decisions they need to make; perform horizontal analysis and vertical analysis; explain the interrelationship of profitability, leverage, activity, and liquidity ratios; apply intracompany, trend, and industry analysis in a specific situation; adjust the balance sheets for sales receivables; analyze three cash disbursement techniques; calculate the present values of future cash flows and annuities; determine the net present values and internal rates of return; compute the financial leverage index; measure the financial impact of a merger; assess the importance of earnings per share adjustment, and much more.
Course Objective: Analyze financial statements accurately; use various ratios, trends, and calculations to measure actual financial positions
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 10 – 2 Hr. Sessions – 2.0 CEU
Self-study
$159.00
Course Code: B1139X
Group Study (each)
$93.02
AMA Course
General Leader Guide
N/C
THE NEW SUPERVISOR
Designed to be read by new supervisors, it includes exercises, checklists, and five case studies to help readers learn the basics: how to demonstrate authority, delegate tasks, become a leader, and solve problems. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU
NMA Member Prices
Course Code: crp0181
Book
$12.95
Crisp Video/Book
Video
$395.00
FAIR, SQUARE, AND LEGAL translates complex legal concepts and precedents into a set of easy-to-learn guidelines for managing people. It gives you a systematic knowledge of the ways the laws governing equal opportunity and employee rights protect not only your employees, but you, the manager. You’ll see that understanding and adhering to employment law is simply good business.
Course participants learn how to identify potential employment law violations before they happen; investigate a harassment complaint; write safe job advertisements and job descriptions; conduct safe hiring interviews and performance appraisals; determine what constitutes “reasonable accommodation” for an employee with a disability; recognize a “hostile work environment”; develop an effective sexual harassment policy; take court-approved progressive disciplinary action prior to dismissing an employee; and take nine court-recognized steps to manage a force reduction.
Course Objective: Understand key aspects of employment law to manage safely and avoid legal liability
NMA Member Prices
CEU Value: 10 – 2 Hr. Sessions – 2.0 CEU
Self-study
$159.00
Course Code: B11209
Group Study (each)
$93.02
AMA Course
General Leader Guide
N/C
UNDERSTANDING AND IMPLEMENTING ISO 14001 shows you how to design and implement a functioning environmental management system (EMS) that meets the ISO 14001 standard. Whatever your industry, you’ll learn how to identify the environmental aspects and impacts of your operations, and address them with specific job functions in areas including cost accounting and purchasing,
Course participants learn how to integrate environmental liabilities into their business planning process; reduce operating costs in materials, pollution abatement, and waste disposal; focus resources on environmental risk; and position their organization to act quickly on future government regulation.
Course Objective: Understand the specification standard for an environmental management system. Recognize appropriate techniques to determine environmental risks and impact. Learn how reusing, recycling, and redesigning affect the organization’s bottom line.
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self-study
$139.00
Course Code: B1125X
Group Study (each)
$75.47
AMA Course
General Leader Guide
N/C
Everything you always wanted to know about those confusing financial statements but were too embarrassed to ask! This friendly primer of basic business finances takes you step-by-step through all the fundamentals from balance sheets to profit and loss statements—and translates them into meaningful, usable information. A beginner’s bible!
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0041
Book
$13.95
New leaders must be visionaries, change agents, coaches, and empowerers. Leadership Skills for Managers outlines the skills necessary to fulfill this challenging, changing, and rewarding leadership role.
Course participants learn how to project a flexible, sensitive leadership style that acknowledges people as individuals; coach others to peak performance; mold a diverse workforce into a cohesive, productive team; empower and motivate employees to peak performance; manage change in a positive, proactive way by clearly communicating their expectations, objectives, and goals for their group and individuals; and lead a diverse workforce with a leadership style that works for you and your company.
Course Objective: Develop leadership skills using empowerment and coaching relationships; learn to manage change and diversity to create a productive group
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self-study
$139.00
Course Code: B07929
Group Study (each)
$81.32
AMA Course
Specific Leader Guide
N/C
This book presents practical information on power and authority, problem solving, stress, and time management.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0249
Book
$13.95
A book for the adventuresome who want to navigate their way through the uncharted waters of change.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0075
Book
$14.95
With First-Line Supervision you’ll discover the best ways to orient, train, and coach employees. You’ll improve your listening habits and communication skills. You’ll learn the most effective uses of voice mail, e-mail, and the Internet. You’ll become adept at planning and conducting meetings, resolving workplace conflicts, and managing change.
Course participants learn how to make a successful transition from staff to supervisor; develop their own leadership style; establish a positive, motivational work environment; give feedback to improve performance; and build a top-performing team.
Course Objective: Develop skills to orient, train, coach, and manage employees using self-assessments, action plans, and relevant work examples
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 10 – 2 Hr. Sessions – 2.0 CEU
Self-study
$139.00
Course Code: B11934
Group Study (each)
$81.32
AMA Course
Specific Leader Guide
N/C
SUCCESSFUL INTERVIEWING: TECHNIQUES FOR HIRING, COACHING, AND PERFORMANCE MANAGEMENT MEETINGS
Whether you’re a general manager or human resources specialist, the fact is that you do some interviewing (formally or informally) virtually every day. This course will help you sharpen such skills as open-ended questions, active listening, and reading body language—all essential in a variety of management situations. You’ll learn to apply these techniques to 12 types of business interviews, from hiring and coaching to assessment and termination.
Course participants learn how to prepare effective interviews; build rapport with interviewees; ensure legal compliance; document interviews; take more useful notes; construct competency-based questions; encourage interviewees to talk; improve their listening skills; interpret body language; interview job applicants, references, and employees; manage telephone and written interviews productively; and coach, counsel, discipline, and evaluate performance more effectively.
Course Objective: Develop skills needed to conduct 12 different types of business interviews and ensure legal compliance
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 10 – 2 Hr. Sessions – 2.0 CEU
Self-study
$139.00
Course Code: B11985
Group Study (each)
$81.32
AMA Course
General Leader Guide
N/C
SUPERVISING PART-TIME EMPLOYEES: A GUIDE TO BETTER PRODUCTIVITY (Crisp Book)
This book presents techniques for getting better results from younger, seasoned, and retired part-timers.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0231
Book
$13.95
The authors examine why this approach works so well, for face-to-face teams as well as computer-networked “virtual teams.” An array of real-world success stories will help you make the case for shared-leadership teams to your company leaders. And you’ll learn how to determine what degree of shared leadership is right for your organization.
Course participants learn how to build a strong business case for shared-leadership teams; implement shared-leadership teams; build the foundation of team success; analyze and develop member and team capabilities; create clear team member roles and responsibilities; measure teams’ performance; track directly measurable business results; and provide ongoing support as teams grow and mature.
Course Objective: To build shared-leadership teams for improved productivity
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 10 – 2 Hr. Sessions – 2.0 CEU
Self-study
$159.00
Course Code: B12329
Group Study (each)
$93.02
AMA Course
General Leader Guide
N/C
SUCCESSFUL PRODUCT MANAGEMENT: HOW TO MAKE YOUR PRODUCT A WINNER
Course participants learn to avoid surprise problems with a long-range strategic plan for launching a new product; identify the actual and potential buyers of their product; use long-range strategic planning and day-to-day tactical maneuvering; develop their own marketing information system; create a product marketing plan that covers budgeting, coordination, and evaluation in detail; apply the latest product management methods for forecasting market potentials and future sales; differentiate their product from the competition via quality, performance, benefits, improvement, or price; and monitor and control product planning, expense budgeting, and profitability for new and existing products.
Course Objective: Develop marketing skills to plan and launch a successful product
Ten copies required for group
study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self-study
$159.00
Course Code: B09549
Group Study (each)
$93.02
AMA Course
General Leader Guide
N/C
BASICS OF BUDGETING (Crisp Book)
The title of this clearly written book says it all. Virtually every aspect of budgeting—from preparing income statements and company expense reports to developing your own personal plan—is covered.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0056
Book
$13.95
This book will help you understand and learn to cope with organizational change.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0042
Book
$13.95
Now you can master the skills and techniques you need to bring projects in on schedule and under budget. You’ll gain the skills to set measurable project objectives and develop a practical plan to achieve them; estimate project costs with a high degree of confidence; perform a cost/benefit analysis; and manage relationships effectively and productively among all project stakeholders.
Participants learn how to use a Work Breakdown Structure to scope out projects; allocate resources effectively using resource leading and leveling charts; use project management software—Microsoft Project for Windows and TimeLine (DOS).
Course Objective: Develop skills to manage projects using planning, tracking, monitoring, and control techniques
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU Self‑study $159.00
Course Code: B06183 Group Study (each) $93.02
AMA Course General Leader Guide N/C
Investing a few hours in this course will enable you to gain time management habits that will last a lifetime. First, you’ll conduct a self-audit that uncovers problem areas and misjudgments about where your time goes. Then you’ll set up a planning system that suits your style. Next comes an energetic plan of attack on external time wasters, such as endless meetings and mounting paperwork, clutter, and procrastination.
Course participants learn to regard time as their ally; keep a meaningful time log; pinpoint their biggest time wasters; set goals that streamline their schedule; make “to do” lists that work; set priorities; get out from under piles of e-mail; turn meetings to their advantage; cut through clutter; overcome their reluctance to delegate; say “no” and be respected for it; apply special systems such as 3-V (for goal setting) and CALM (for management under crisis).
The course includes 16 templates on disk.
Course Objective: Develop a system for managing time by using a self-audit, personal planner, and plan of action; develop skills to use delegation in traditional work settings as well as in team-based environments
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU Self-study $139.00
Course Code: B11179 Group Study (each) $75.47
AMA Course Specific Leader Guide N/C
UP YOUR PRODUCTIVITY
Learn how to motivate yourself and others to become more productive using the fun and practical advice in this book.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0240 Book $14.95
Crisp Book
MANAGING CONFLICT will show you how to defuse conflicts before they create absenteeism, work slowdowns, low morale, high turnover, and poor work quality.
Participants learn how to employ the seven basic steps of rational problem solving in conflict resolution; use leadership techniques that prevent power plays; and negotiate disagreements on a “win-win” basis.
Course Objective: Develop skills to defuse conflicts proactively before they lead to poor performance
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU Cassette Program $139.00
Course Code: B08127 Workbooks (each) $27.00
AMA Audio (includes one workbook) (B08135)
FINANCE AND ACCOUNTING FOR NONFINANCIAL MANAGERS, Third Edition
Course participants learn how to read and interpret balance sheets, financial statements, and annual reports; use financial statements to analyze company strengths and weaknesses; estimate departmental costs and profits for the coming year; clearly distinguish assets, liabilities, and equities—and locate them on a balance sheet; and determine how efficient their company’s collections process is by analyzing accounts receivable.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU Cassette Program $159.00
Course Code: B05381 Workbooks (each) $27.00
AMA Audio (includes one workbook) (B0539X)
The four one-hour cassette lessons and accompanying workbook exercises show you the ins and outs of communication, planning, problem solving, and time management—the bedrock of successful supervision. You’ll also learn the specifics of the planning process…selecting the right employee for the right job…conducting one-on-one training sessions…setting realistic job goals…boosting personal productivity…and handling a range of problems you’re sure to run into while managing others.
Course participants learn how to hire competent and compatible employees and train them quickly and efficiently; set realistic and attainable performance objectives; solve performance problems in a timely, logical fashion; develop a leadership style and work environment that encourages open, honest communication; analyze the way they currently spend their time—and take steps to manage time more effectively.
Course Objective: Develop skills to supervise employees using planning, problem solving, and time management techniques
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU Cassette Program $155.00
Course Code: B06167 Workbooks (each) $30.00
AMA Audio (includes one workbook) (B06175)
Managers are sometimes faced with the problem of having to dismiss an employee. Often a difficult situation, termination can be made easier if the supervisor clearly understands the process involved. This book is designed to help correct the myths and misconceptions and to explain the legal ramifications of job termination.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0213 Book $12.95
Crisp Book
Course participants learn how to merge all the plan’s critical elements—corporate finances, situation analyses, mission statements, task assignments, implementation guidelines, control systems, and contingencies—into a simple, flexible, and credible strategic plan; anticipate potential pitfalls throughout the planning process; customize the planning process, write a planning document, and implement a strategic plan; write a strong mission statement; perform a situation analysis of their company’s current position as well as an industry analysis, a survey of competitors, and an economic analysis; develop long-term objectives and specific strategies and tactics to meet those objectives; and monitor, control, and adapt the strategic plan.
Course Objective: Understand the steps required and elements needed to develop and implement a comprehensive strategic plan
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU Cassette Program $155.00
Course Code: B09417 Workbooks (each) $30.00
AMA Audio (includes one workbook) (B09425)
Creativity provides a competitive advantage! Learn to spot creative blocks (fear of failure, rule-following, making assumptions, etc.) and how to block bust. Learn techniques such as idea generating, point-of-view exercises, journalizing, and use of metaphor and analogy, problem solving, and visual thinking, plus group creativity and how to sell ideas. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0089 Book $12.95
Crisp Video/Book Video $295.00
ABOUT PAY: DISCUSSING COMPENSATION
Most of us feel uncomfortable about discussing pay. Now you can learn how to communicate about pay effectively and with minimum discomfort for both you and your employees. The case studies in this book are based on real-life incidents and illustrate problems that can arise.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0046 Book $12.95
Crisp Book
ATTITUDE: YOUR MOST PRICELESS POSSESSION
Maintaining a healthy positive attitude is the key to success in any organization. This best-selling primer gives you and your employees proven, usable techniques to help you stay positive and focused in today’s busy, pressure-filled world. Two new chapters on workplace attitudes help you polish people skills, renew enthusiasm, and encourage healthy perspectives that lead to career success. Exercises, checklists, and examples guide you throughout. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0053 Book $12.95
Crisp Video/Book Video $395.00
Managers, supervisors, and advisors will learn the difference between counseling and coaching and when to apply each skill. This book helps individuals analyze personal coaching and counseling skills and improve less developed areas. Group training package available (includes 2 videos, training manual, transparency and assessment masters, and 3 books)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0077 Book $12.95
Crisp Video/Book Video $595.00
Learn a flexible approach to decision making that uses a combination of both rational and intuitive techniques. With this proven decision strategy, called Positive Uncertainty, you’ll discover “how to invent the future.”
CEU Value: .4 CEU NMA Member Price
Course Code: crp0087 Book $12.95
Crisp Book
Learn to delegate more effectively. The key elements of delegation are presented in a logical, easy-to-follow sequence. You’ll learn how to develop your workers’ potential while getting the job done. There are new sections on increasing positive exposure for your team and using delegation as a tool for managing organizational change.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0093 Book $12.95
Crisp Book
Diversity is an important element for any workplace. The benefits of being able to work with all sorts of people are manifold. This book will help you understand what is necessary for diversity training and how to implement such a plan. Learn how to expose key issues, get your management’s buy-in, develop and implement your plan, and more. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0273 Book $12.95
Crisp Video/Book Video $295.00
If you want to improve the quality of meetings you lead or attend, this self-study book is for you. It includes exercises and checklists, as well as examples and case studies to help plan, conduct, and improve meetings. You’ll learn how to spot and avoid meeting problems in advance, how to handle conflict and digression, and how to improve future meetings through evaluation and feedback. Group training video available (includes training manual, transparency and assessment masters, and 3 books)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0013 Book $12.95
Crisp Video/Book Video $495.00
EFFECTIVE PERFORMANCE APPRAISALS
This hands-on workbook teaches you professional reviewing techniques that will foster high morale and motivation under any circumstances. Group training package available (includes 2 videos, training manual, transparency and assessment masters, and 3 books)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0107 Book $12.95
Crisp Video/Book Video $595.00
EMPOWERMENT: A PRACTICAL GUIDE FOR SUCCESS
Successful organizations know how to tap into employee energy and creativity by empowering their people to be proactive when dealing with customers or solving problems. This practical book provides a step-by-step plan to build an empowered workforce. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0112 Book $12.95
Crisp Video/Book Video $39 5.00
A major concern today is the question of ethics in the workplace. With this book you’ll recognize and think through ethical questions as they arise and have more confidence in reaching an ethical answer.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0115 Book $12.95
Crisp Book
This book provides useful information on topics such as forecasting, budgeting techniques, corporate statements, and the use of common stock and debts for capitalization. Ideal for middle managers, small business owners, and entrepreneurs.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0121 Book $12.95
Crisp Book
FROM TECHNICAL SPECIALIST TO SUPERVISOR
This book is designed to help new technical supervisors make the transition from technical expert to people management. The basic building blocks of communicating, motivating, and delegating are clearly presented in a way technical people will understand. Readers are encouraged to complete the Technical Supervisor Action Plan to help them implement concepts and techniques on the job.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0128 Book $12.95
Crisp Book
Few of us are good at giving or receiving criticism. This book gives readers advice on handling criticism and typical responses. It explains how to give meaningful criticism to others. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0270 Book $12.95
Crisp Video/Book Video $395.00
This reader-involving book teaches the fundamental process for effective goal setting, both organizational and personal. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0136 Book $12.95
Crisp Video/Book Video $395.00
This proactive resource provides guidelines to ensure that managers make correct decisions about affirmative action, equal employment opportunities, age and sex discrimination, and sexual harassment.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0139 Book $12.95
Crisp Book
All supervisors sooner or later must deal with performance problems caused by a difficult employee. This practical book explains why performance problems occur and what managers can do to resolve them. It includes a six-step intervention model and a thorough discussion of discipline and termination procedures.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0016 Book $12.95
Crisp Book
Based on value management principles, this book shows how your organization can reduce costs while improving product or service quality and morale. A step-by-step plan describes how employees can systematically learn to become more productive. Examples demonstrate how productivity increases once employees know how to identify, develop, and implement creative solutions to problems.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0017 Book $12.95
Crisp Book
For women who want to become business leaders, this book teaches the essential factors to achieve that goal. Self-study activities help readers understand and develop those leadership skills required for business success. Topics include communication styles, team building, differences between male and female leadership styles, and much more. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0153 Book $12.95
Crisp Video/Book Video $295.00
Not all good managers are good leaders. LEARNING TO LEAD explains the difference between managers and leaders. Learn what personality traits, behavioral changes, and goal-setting techniques it takes to become a leader.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0019 Book $12.95
Crisp Book
Conflict is a natural by-product in any organization. This tested program teaches readers how to reduce stress and tension. Learn how to manage disagreements before they escalate into conflict. An inventory helps readers assess their current style of managing disagreement. Group training video available (includes training manual, transparency and assessment masters, and 3 books)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0277 Book $12.95
Crisp Video/Book Video $495.00
This book aids experienced supervisors in identifying and mastering skills necessary for becoming professional managers. (Hardcover)
CEU Value: .4 CEU NMA Member Price
Course Code: crp0161 Book $25.95
Crisp Book
People with negative tendencies are more likely to experience dissatisfaction with their lives and jobs. In many cases, such negativity results in increased absenteeism and lowered productivity. The activities and exercises in this book will help readers develop skills to cope with negativity in others and make their own work more satisfying and productive.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0266 Book $12.95
Crisp Book
This user-friendly guide provides the skills managers need for understanding the process of change and supporting people through it. Applicable advice teaches you how to rise to the challenge of mergers, takeovers, and downsizing to build a motivated workforce in any situation. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0157 Book $12.95
Crisp Video/Book Video $395.00
Learn how to handle complaints and how to prevent sexual harassment in your workplace by understanding the legal, professional, and personal aspects of sexual harassment.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0328 Book $12.95
Crisp Book
Men and women today are working together more than ever before. This book helps both sexes become effective partners in the workplace by helping men and women approach each other openly and creatively, with effective communication tools. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0173 Book $12.95
Crisp Video/Book Video $295.00
Mentoring is a special skill that can be learned. Even mentors need guidance from time to time, and this self-study book explains what it means to be a mentor, how to understand mentee needs, and what behaviors to practice and avoid. It also takes a look at the different styles of mentoring and assesses special situations. Group training package available (includes 2 videos, training manual, transparency and assessment masters, and 3 books)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0023 Book $12.95
Crisp Video/Book Video $595.00
This book offers positive ideas, concepts, methods, and approaches to effectively motivate others.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0178 Book $14.95
Crisp Book
Motivate employees to increase their productivity. This newly revised practical guide teaches managers how to use leadership and positive reinforcement to get an honest day’s work. Checklists and activities teach you how to step up performance with solid leadership and positive reinforcement. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0177 Book $12.95
Crisp Video/Book Video $395.00
You never get a second chance to make a first impression. Learn how to start new employees off on the right foot. Checklists and exercises show managers and supervisors how to create a motivating climate for new hires. Readers learn how to develop a customized orientation plan for new employees (both salaried and hourly) and how to implement the plan.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0180 Book $12.95
Crisp Book
The leader of today has a vision for tomorrow: a vision that is clear, achievable, motivating, and exciting. Managing by vision allows a whole organization to help create its future. This book shows managers how to develop organizational vision, values, and mission to build team spirit and productivity. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0025 Book $12.95
Crisp Video/Book Video $295.00
This book for supervisors and employees contains a step-by-step plan for establishing performance goals and measuring progress.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0026 Book 12.95
Crisp Book
Reported incidents of workplace violence have prompted employers to consider methods of recognizing and preventing such outbreaks. In this book, techniques are outlined for conducting problem-solving discussions with potentially violent employees and developing plans for prevention and intervention.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0268 Book $12.95
Crisp Book
Learn how to manage a project from the idea stage through implementation. Designed for anyone responsible for ensuring a project is successfully initiated and completed, the book gives the reader a step-by-step plan that includes timelines, schedules, and follow-up exercises. Learn about conceiving, defining, planning, implementing, completing and evaluating projects, and communicating effectively. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0031 Book $12.95
Crisp Video/Book Video $395.00
Mastering the interviewing skills in this book will lead to sound hiring decisions.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0205 Book $12.95
Crisp Book
This book presents 12 primary management functions and a self-evaluation inventory for each.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0206 Book $12.95
Crisp Book
This book presents a systematic way of evaluating risks and a three-step process for making decisions in risky situations.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0214 Book $12.95
Crisp Book
A wealth of information for new supervisors, this practical best-selling book is organized into four logical parts: understanding the basics, developing personal effectiveness, managing many personalities, and working with groups.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0033 Book $16.95
Crisp Book
WORKING TOGETHER: SUCCEEDING IN A MULTICULTURAL ORGANIZATION
Workforces today are increasingly diverse. This book is for those who want a better understanding of how to improve communication with employees from different cultural and ethnic backgrounds. Case studies and worksheets help increase sensitivity to gender and cultural diversity and sharpen communication skills for increased productivity. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0045 Book $12.95
Crisp Video/Book Video $395.00
Project management is a key skill. In this seminar, you’ll learn the five-step project management style. Find out how to incorporate the traits of a successful project manager and design an efficient team. Act now and ensure on-time, on-budget performance for your next project.
CEU Value: 0 CEU NMA Member Price
Course Code: 10540A Audio $53.95
Nightingale-Conant Audio
SUPERVISING FOR QUALITY
The best supervisors always work with great employees. Why? Because they know how to manage people. Become the type of supervisor who builds skills, motivation, and commitment in team members.
Learn how to:
Enhance communication.
Praise, criticize, and discipline constructively.
Build employee commitment.
Motivate employee involvement.
Encourage continuous improvement.
Lead by example.
NMA Member Prices
CEU Value: .4 CEU Video (VHS) $80.95
Course Code: tmi008 Leader Guide $16.15
Toastmasters International Video (includes one study guide) Study Guides (each) $9.85
No one personality type, no one management style, and no single skill can guarantee leadership success. Every successful leader represents a unique blend of abilities, values, and personality. But all successful leaders share an essential trait: they understand themselves.
In this video, you’ll watch four very different business leaders apply their unique skills to a variety of business situations. In the process, you'll learn how to develop your own skills and how to build the trust of your team members. You’ll learn how you, with your own special blend of skills and personality, can best lead your team.
Learn how to:
Recognize your own leadership style.
Adapt your leadership style to your workforce, to the business problem, and to the time available.
Recognize and develop the traits of a leader.
Build vision and communication skills.
Earn the trust of your team members.
NMA Member Prices
CEU Value: .4 CEU Video (VHS) $80.95
Course Code: tmi002 Leader Guide $16.15
Toastmasters International Video (includes one study guide) Study Guides (each) $9.85
PRINCIPLE-CENTERED LEADERSHIP
How can you maintain the delicate balance between work and family—between professional and personal lives—in the face of seemingly constant pressure? How do you empower the people in your company to bring all their innate creativity to bear to the task at hand—even when that task doesn’t seem to demand much creativity? How can you break the endless—and shortsighted—cycles of working to “put out fires” and start working to prevent crises before they happen? The answer, says best‑selling author Stephen R. Covey, is leadership—leadership that constantly operates on a guiding set of “life principles.” The principles Covey identifies are what he calls “natural laws”—laws that ultimately govern all our actions. And in PRINCIPLE-CENTERED LEADERSHIP, he teaches you to apply these laws to bring true power, focus, energy, compassion, and integrity to both your professional and personal life.
CEU Value: 0 CEU NMA Member Price
Course Code: 774PA Audio $62.95
Nightingale-Conant Audio
Group sales presentations are a very special type of public speaking. Your goal is fixed. You want to close the sale. But to get results, you must chart your course carefully and track it with skill.
In this video, you’ll watch a sales pro coach a novice through his first important sales presentation.
Learn how to:
Establish rapport.
Focus and hold group attention.
Empathize and understand your customers’ needs.
Build your credibility and earn your customers’ trust.
Let your customer “experience” the benefits of your product or proposal.
Establish commitment and motivate action.
NMA Member Prices
CEU Value: .4 CEU Video (VHS) $80.95
Course Code: tmi003 Leader Guide $16.15
Toastmasters International Video (includes one study guide) Study Guides (each) $9.85
CORNERSTONES OF QUALITY
The essence of quality management programs can be distilled into four basic principles: customer focus; continuous improvement; employee involvement; and commitment to measurement and evaluation. This program demonstrates practical techniques for incorporating these principles into your daily work.
Learn how to:
Make quality the dominant cultural value of your organization.
Improve communication and cooperation through quality-centered management.
Initiate a continuous improvement ethic.
Encourage and motivate employee involvement.
Use a customer test to guide decision making.
Build support for measurement and evaluation programs.
NMA Member Prices
CEU Value: .4 CEU Video (VHS) $80.95
Course Code: tmi005 Leader Guide $16.15
Toastmasters International Video (includes one study guide) Study Guides (each) $9.85
Bob Townsend took over a battered Avis Rent-a-Car and engineered one of the fastest turnarounds in corporate American history. He revolutionized the way American business people think about management when he wrote UP THE ORGANIZATION. Since the 1980s, author/lecturer Tom Peters has had a dramatic impact on the business world. Now, working together for the first time on WINNING MANAGEMENT STRATEGIES FOR THE REAL WORLD, these two highly knowledgeable observers of the business scene tell you how to get things done faster, better, and more profitably than the next guy. In nitty-gritty discussions, they use examples drawn from their own careers to illustrate the most important career and management situations you’re likely to face.
CEU Value: 0 CEU NMA Member Price
Course Code: 698A Audio $62.95
Nightingale-Conant Audio
In this six-cassette program based on his best-selling book, Stephen R. Covey takes an in-depth look at the seven fundamental habits highly effective people share—and shows you how to develop these habits in your life. THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE embodies the basic building blocks of human effectiveness. These habits are fundamental. They are primary. And they represent the internalization of correct principles upon which real and lasting happiness and success are based. In this invaluable program, you’ll learn the timeless importance of “The Character Ethic.” You’ll be amazed at the power of creating your own “Paradigm Shift.” And you’ll learn new levels of thinking and perceiving which will open up new vistas of achievement and fulfillment. Discover how to free yourself from the weaknesses of others while taking responsibility for your own life. Prioritize what you must do and continually renew yourself, physically, mentally, and spiritually. Find out how to maximize your efforts to reach your goals. Aristotle once said, “We are what we repeatedly do. Excellence, then, is not an act but a habit.”
CEU Value: 0 CEU NMA Member Price
Course Code: 786A Audio $53.95
Nightingale-Conant Audio
You’ll learn the difference between coaching and managing…gain exposure to the four coaching styles and how to use them…discover the best ways to get a new employee contributing quickly…and see how to use feedback most effectively.
CEU Value: .6 CEU NMA Member Prices
Course Code: ct067v or ct067a Video 20771 $199.95
CareerTrack Video/Audio Audio 10289 $59.95
MANAGING THE CUSTOMER SATISFACTION PROCESS presents an organized, systematic method of identifying, measuring, managing, and monitoring customer requirements and satisfaction to improve profits and beat the competition.
Course participants learn how to identify customer requirements and expectations for quality and satisfaction; and assess and measure customer needs, market segmentation, competitive structure, and employee perceptions.
Course Objective: Learn methods for identifying, measuring, and managing customers’ needs to improve satisfaction and profitability
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 ‑ 2 Hr. Sessions ‑ 1.0 CEU Self-Study $139.10
Course Code: B08178 Group Study (each) $75.47
AMA Course Leader Guide N/C
THE CUSTOMER SERVICE CONNECTION
Quality customer service has always required tact, consideration, and conflict management skills. Now, quality management programs call on customer service representatives to serve as critical information resources for your entire organization. This program is designed to ensure that everyone who works with customers understands both sides of the customer service connection.
Learn how to:
Greet, listen, observe, evaluate, and respond.
Manage rushed and overly busy situations.
Resolve customer complaints.
Handle angry and manipulative customers.
Identify critical customer service information.
Communicate customer information to your organization.
NMA Member Prices
CEU Value: .4 CEU Video VHS $80.95
Course Code: tmi007 Leader Guide $16.15
Toastmasters International Video (includes one study guide) Study Guides (each) $9.85
PREPARING TOMORROW’S LEADERSHIP TEAM TODAY is the 5-minute NMA marketing video prepared especially for chapter leaders who want to review the value-added benefits of having an NMA chapter. Geared toward upper management, the video speaks to the chapter’s role in helping people master the increasingly complex interpersonal, social, political, and ethical dynamics of the contemporary organization. The video may also be used with new members and is an excellent tool for new chapter development committees to use in introducing NMA to prospects.
CEU Value: 0 CEU NMA Member Price
Course Code: nma300 Video $10.00
NMA Video Purchase only
This video of the American Enterprise Speech Contest (national level) is available for promotional use. Show it to create interest in the annual American Enterprise Speech Contest sponsored by NMA.
CEU Value: 0 CEU NMA Member Price
Course Code: sct100 Video $25.00
NMA Video Purchase only
Because entry-level workers can make or break a service business, today’s managers have to understand how to work with and motivate young employees. This practical manual explains how today’s young workers are different from previous generations, including how their work ethic differs. Learn how to reduce costly turnover and improve the productivity of your younger employees by understanding their world-view.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0357 Book $14.95
Crisp Book
RETAINING YOUR EMPLOYEES: USING RESPECT, RECOGNITION AND REWARDS FOR POSITIVE RESULTS
Companies of all sizes are finding an urgent new priority—keeping employees. This book takes the reader through the critical elements of employee retention using “the three R’s” of Employee Retention—Respect, Recognition, Rewards—as the basis for a program designed to ensure that your employees continue to be exactly that…your employees.
CEU Value: .4 CEU NMA Member Price
Course Code: 607-X Book $12.95
Crisp Book
MEGA MEMORY
MEGA MEMORY guarantees you an improved memory right away—and you’ll continue to improve as you master these invaluable techniques. The amazingly simple fact behind MEGA MEMORY is that you already have the ability to remember more things—and remember them better—than you ever thought possible. The only thing you’re missing is proper training. Kevin Trudeau, founder of the American Memory Institute, will show you how to train your mind to release that perfect “instant recall” memory and give you the power to remember all the things you read, hear, and think about.
CEU Value: 0 CEU NMA Member Price
Course Code: 1060A Audio $71.95
Nightingale-Conant Audio
PERSONAL DEVELOPMENT COURSES
ADVANCED MEGA MEMORY
In this exciting program for enthusiastic learners, Kevin Trudeau builds on the foundation laid in MEGA MEMORY to provide you what is truly a “graduate-level” course in mind and memory power. Kevin offers listeners a greatly expanded, all-new presentation of memory applications. ADVANCED MEGA MEMORY further explores the revolutionary techniques and skill-building exercises that made MEGA MEMORY the most utilized self-improvement series of all time.
Working from the same, proven assumption that all of us have an untapped photographic memory ability waiting to be unleashed, Kevin Trudeau introduces you to the exciting world of advanced mental capabilities. You’ll see results not just from increased memory abilities, but from increased mind power as well. And you’ll learn to harness your subconscious mind to re-link memories in your mind—so that you’ll be able to achieve significant results in all areas of your life!
CEU Value: 0 CEU NMA Member Price
Course Code: 2060AV Audio $71.95
Nightingale-Conant Audio
THE BABY BOOMER’S ANTI-AGING SYSTEM: HOW TO THINK, LOOK AND FEEL YOUNGER
Gary Null has spent decades of research uncovering the countless behaviors, attitudes, and actions that add to the aging process. In THE BABY BOOMER’S GUIDE TO ANTI-AGING, he shares his findings and gives you solutions. This program will help you recognize the conditions and symptoms that cause premature aging in your life, advise you on what to do for these situations, and enable you to lead a healthier, longer, and more fulfilling life.
You’ll learn how to correct biological imbalances easily; reduce stress using powerful new methods; improve your health and achieve your ideal weight with tasty diet alternatives; revitalize your body by removing the foods that are literally toxic to your system; change your perspective from unintentional self-sabotage to total self-fulfillment; raise your awareness to help others in your life; embrace the changes you’ll make in your life as you make better decisions; and even more—a wealth of new ideas that will help you create a healthy, vibrant lifestyle.
CEU Value: 0 CEU NMA Member Price
Course Code: 21860AVB Audio/Video $89.95
Nightingale-Conant Audio and Video
STRESS THAT MOTIVATES: SELF-TALK SECRETS FOR SUCCESS
Don’t let them get you down! Keep your self-image intact by learning the most powerful tool to overcoming doubt, burnout, and stress. This upbeat, motivational handbook on self-talk teaches you how to build and maintain high self-confidence by banishing negative thoughts and making positive, goal-oriented thinking your natural inclination.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0356 Book $12.95
Crisp Book
LEAD THE FIELD
The secrets of success aren’t really secrets. They’re all right here on this landmark audio‑cassette program by Earl Nightingale. His work has probably changed more lives, initiated more success stories, and created more millionaires than any other program ever produced. Find out how to tap your mental capacity in 30 days. Learn the single biggest stumbling block to high achievement and how to overcome it easily. If you’re determined to climb the pyramid of life and enjoy the view from the top, LEAD THE FIELD will show you the way.
CEU Value: 0 CEU NMA Member Price
Course Code: 116-2A Audio $53.95
Nightingale-Conant Audio
THE POWER OF VISUALIZATION
Nearly everyone has heard about visualization. But few understand how to harness this powerful tool for achieving personal success. In THE POWER OF VISUALIZATION, Dr. Lee Pulos presents a scientific, practical, and complete system of directing your visualization powers. Master these proven techniques and you’ll be able to direct your visualization ability to help you attain any goal in your life!
Backed by extensive research data in the areas of psychology, biology, chemistry, and quantum physics, Dr. Pulos provides a complete training system in the practice of visualization—how it works, why it works, and why it is important to adhere to these methods for achieving the productive results you wish.
When you’re able to consciously direct your power of visualization, you’re actually programming—or reprogramming—your computer-like mind with the “mental software” it needs to overcome mental roadblocks and move toward your true potential.
CEU Value: 0 CEU NMA Member Price
Course Code: 610A Audio $53.95
Nightingale-Conant Audio
THE SECRETS OF POWER NEGOTIATING
Roger Dawson has studied negotiating for half a lifetime. He’s analyzed its techniques and simplified them for easy use. He shows you how to become a skilled negotiator, comfortable with the three necessary stages in every negotiation. Going beyond the mere mechanics of the negotiation process, Dawson helps you learn what influences people and how to recognize and adjust to different personality styles so you can get what you want regardless of the situation.
CEU Value: 0 CEU NMA Member Price
Course Code: 474A
Audio $53.95
Nightingale-Conant Audio
HOW TO IMPROVE YOUR MEMORY, Second Edition
Course participants learn to build memory capacity, enhance concentration, and improve their ability to recall important data; use mnemonic techniques, basic listening skills, and verbal associations to make difficult memorizing tasks easy; and use a fitness program to tone mental skills.
Course Objective: Learn techniques to build memory capacity, enhance concentration, and improve ability to recall data
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU Cassette Program $155.00
Course Code: B06590 Workbooks (each) $30.00
AMA Audio (includes one workbook) (B06604)
PERSONAL STRATEGIES FOR MANAGING STRESS
PERSONAL STRATEGIES FOR MANAGING STRESS shows you how to deal with the stress that is inevitable at work, at home, in all environments, and then turn it to your advantage. This unique course will help you respond productively to virtually all problems and challenges, without getting “stressed out.”
Course participants learn to avoid distress by turning stress into “eustress,” the emotional high of success; discover where their stress is coming from—their job, personal life, or environment; use proven stress-relievers and identify which work best for them; determine whether particular stressors are long or short term; improve their and their co-workers’ productivity and morale by harnessing stress and using it for positive ends; relax and more fully enjoy work, home, and the enhanced quality of their lives.
Course Objective: Identify and recognize different types of stress and utilize techniques to manage problems and challenges without stress
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU Self-Study $139.00
Course Code: B08496 Group Study (each) $81.32
AMA Course General Leader Guide N/C
POWERFUL PRESENTATION SKILLS
If you’re like most of us, the “public speaking” you do isn’t before huge crowds of strangers. More than likely, most of your “dog and pony shows” are at team meetings, project committees, brainstorming sessions, training classes, and sales presentations. Yet every one of these situations can make or break your credibility. With the skills you’ll learn in just a few hours, you and your staff will discover proven ways to increase your visibility and clout...boost your confidence and poise...and get people solidly behind you. You’ll learn ways to practice your presentations, how to control nervousness, and techniques to help you put an audience in the palm of your hand.
CEU Value: .5 CEU NMA Member Prices
Course Code: ct009v or ct009a Video 20569 $134.95
CareerTrack Video/Audio Audio 10265 $59.95
SELF-DISCIPLINE AND EMOTIONAL CONTROL
SELF-DISCIPLINE AND EMOTIONAL CONTROL will help you change your negative behaviors permanently. This program will give you strategies to help you handle crises and reduce stress, methods for reducing compulsive behavior (ideal for weight control), and techniques to remain in control and ease stress.
CEU Value: .6 CEU NMA Member Prices
Course Code: ct064v or ct064a Video 20676 $149.95
CareerTrack Video/Audio Audio 10278 $79.95
LESSONS IN MASTERY
You are about to have the time of your life, a time of complete self-mastery, total self-empowerment, and ultimate self-fulfillment. Anthony Robbins’ revolutionary program LESSONS IN MASTERY will help you harness your decision-making power…turn negative thinking into positive energy for action… empower yourself to make the right moves…and more!
CEU Value: 0 CEU NMA Member Price
Course Code: 17650AB Audio $53.95
Nightingale-Conant Audio
TAKING CONTROL OF YOUR WORKDAY
This program teaches you how to set—and accomplish—your own priorities without ignoring other people’s demands. Consider it advanced training for the time-deprived professional—training that will make you better equipped to take charge of your workday and ready to take control of your life. You’ll learn to overcome the distractions—like an overflowing in-basket, drop-in visitors, and unexpected calls—that can sabotage even your best intentions.
You’ll learn how to create “to do” lists that really get done...decide priorities quickly and logically...and conquer procrastination. You’ll also learn communication skills that build links with your coworkers and make work flow more smoothly. Best of all, you’ll have more time for yourself when the day is through—plus the energy to enjoy it.
CEU Value: .6 CEU NMA Member Prices
Course Code: ct045v or ct045a Video 20534 $199.95
CareerTrack Video/Audio Audio 10249 $59.95
HOW TO DEAL WITH DIFFICULT PEOPLE
You'll meet—and learn how to deal with—chronic problem people:
Dictators. Look out! They’ll criticize you unfairly, bully you, and use every intimidation tactic in the book.
“No” People. They are quick to point out why something won’t work. Worse, they are inflexible.
Know-It-Alls. They’re arrogant and usually have an opinion on any issue. When they’re wrong, they get defensive.
Chronic Complainers. Is anything ever right with them? They prefer complaining to finding solutions.
Passives. These people never offer ideas or let you know where they stand.
“Yes” People. They agree to any commitment or promise, yet they rarely deliver. You can’t trust them to follow through.
These aren’t freaks in a sideshow: They’re people you work with, sell to, depend on, live with. In this program, you’ll learn how to deal with them quickly and confidently.
CEU Value: .5 CEU NMA Member Prices
Course Code: ct005v or ct005a Video 20379 $199.95
CareerTrack Video/Audio Audio 10015 $59.95
THE PSYCHOLOGY OF WINNING
Build self-esteem, motivation, and self-discipline while developing the 10 qualities of a total winner with Denis Waitley’s all-time best seller. You’ll capitalize on principles used by every great achiever. Discover the 2 vital qualities every successful person must possess. Learn why nobody can push you as far as you can push yourself. And develop THE PSYCHOLOGY OF WINNING that applies to every area of your life!
CEU Value: 0 CEU NMA Member Price
Course Code: 7161A Audio $53.95
Nightingale-Conant Audio
TEAM DEVELOPMENT COURSES
This step-by-step guide shows you how to rationally confront issues and how to systematically resolve them. Real solutions prevent recurrent problems. Group training video available (includes training manual, transparency and assessment masters, and 3 books)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0232 Book $12.95
Crisp Video/Book Video $445.00
THE TEAM APPROACH
Good teams build involvement, improve communication and cooperation, and generate innovative business solutions. They streamline decision making and expand competencies. Use this video to ensure that all your employees know both what to expect from teams and what their teammates expect from them.
Learn how to:
·
Identify team
projects.
·
Identify projects
best not assigned to teams.
·
Select the right team
participants.
·
Nurture teams through
development stages.
·
Define team members’
roles and responsibilities.
·
Build team identity.
NMA Member Prices
CEU Value: .4 CEU Video (VHS) $80.95
Course Code: tmi006 Leader Guide $16.15
Toastmasters International Video (includes one study guide) Study Guides (each) $9.85
HOW TO MAKE TEAMS WORK
This course presents team-building techniques in a changing business environment. As a team leader, you’ll also understand what’s expected of you and why teamwork is so essential to quality improvement and reengineering efforts.
Course participants will learn how to lead their teams to success by applying the principles of the TEAM Triangle—training, communication, and trust; address the five life-sustaining needs of every team; nurture an atmosphere of trust among team members; and empower their team with a shared sense of purpose and the ability and authority to act.
Course Objective: Understand the role of the team leader and how to integrate teams using training, communication, and trust practices
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU Self-Study $116.10
Course Code: B06701 Group Study (each) $75.47
AMA Course Specific Leader Guide N/C
TEAM-BUILDING SKILLS FOR MANAGERS AND SUPERVISORS
Learn the underlying principles of team building and the practical, day-to-day techniques of putting them into action. Communicate effectively with team members, giving feedback in just the right way. Develop team guidelines and participation. Devise an action plan that boosts team results. Develop your personal leadership style. Learn how to create effective and professional team communication. Become an expert at creating winning teams by learning the key ingredients. Bring the rewards of a successful team to your organization today!
CEU Value: .4 CEU NMA Member Price
Course Code: 14610V Video 14610V $149.95
CareerTrack Video
FACILITATION SKILLS FOR TEAM LEADERS
All managers and trainers need to develop effective facilitation skills. This book describes concepts of facilitating and offers a six-step plan to improve the process. Learn how to encourage shy team members and how to constructively deal with difficult participants. Checklists and exercises test your readiness. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0279 Book $12.95
Crisp Video/Book Video $395.00
This book explains what self-managing teams are, why they are effective, and how to establish them. The self-study format includes exercises and tips that show you how to establish a self-managing team, train it for productivity, and maintain its performance.
CEU Value: .4 CEU NMA Member Price
Course Code: crp0032 Book $12.95
Crisp Book
TEAM BUILDING: AN EXERCISE IN LEADERSHIP
This best seller provides a step-by-step plan to help managers transform groups into teams. Team building improves employee productivity and communication. Cases and exercises lead readers through planning, organizing, motivating, controlling, goal setting, building trust, resolving conflict, and accentuating positive results. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU NMA Member Prices
Course Code: crp0037 Book $12.95
Crisp Video/Book Video $395.00
9 TRAITS OF HIGHLY SUCCESSFUL WORK TEAMS
Here are the nine essential traits a team must have to function at its peak. You’ll find out how to keep your team motivated, on track, and moving forward—no matter what gets thrown your way.
Program highlights include the #1 reason teams succeed, or fail; 10 traits of a true “team builder,” 10 characteristics of a “team wrecker”; deciding who does what, when, and why; the 5 styles of conflict resolution—when and how to use them; how to call, conduct, and adjourn team meetings; how to fix a broken team; and 4 ways to empower your team.
CEU Value: .4 CEU NMA Member Prices
Course Code: ct21042v or ct10292a Video 21042 $299.95
CareerTrack Video/Audio Audio 10292 $59.95
HOW TO LEAD A TEAM
This program is packed with the training you need to get people who were put together to pull together. It’s a “here’s what to do—and the best way to do it” course for team leaders that covers all the bases: how to develop trust and teamwork; how to nurture team identity and commitment; how to help your team solve problems and make decisions; how to manage conflict and resolve differences; and how to keep your team fresh and growing.
CEU Value: .4 CEU NMA Member Prices
Course Code: ct21096v or ct10294a Video 21096 $299.95
CareerTrack Video/Audio Audio 10294 $79.95
Prices Subject to Change Without Notice
This page updated 08/04/2003 05:29:50 AM .