Business Ethics (be1000)
The Business Ethics course is directed at understanding the various aspects of ethics, their impact, and the leader's and manager's role in interpreting and implementing ethical practices within the organization.
(20 hours - 2.0 CEU)
Administrative Kit $410.00
(Videotape-VHS, Leader Guide, Participant Manual)
Participant Manual $60.00
Leader Guide $70.00
Videotape $280.00
Challenging People to Succeed (cp1000)
This NMA course is targeted to developing one's subordinates. It highlights job competencies, appraisal, and the elements of a successful development system
(20 hours - 2.0 CEU)
Administrative Kit $660.00
(2 Videotapes-VHS, Leader Guide, Participant Manual)
Participant Manual $60.00
Leader Guide $100.00
Videotape @ $250.00
Leadership for a New Era (le2000)
A study of how a manager must learn to cope with, and indeed thrive on, the challenges imposed by changes in society, organizations, and personal life.
(18 hours - 1.8 CEU)
Administrative Kit $380.00
(Videotape-VHS, Leader Guide, Participant Manual)
Participant Manual $64.00
Leader Guide $66.00
Videotape $250.00
Managing Change (man1000)
NMA investigates the changing nature of our society, the impact change has on the ways we do business, and the leadership challenges and requirements for managing changes effectively. It addresses how changes impact today's workforce, and it looks at the environmental and organizational forces relative to change.
(16 hours - 1.6 CEU)
Administrative Kit $440.00
(Videotape-VHS, Leader Guide, Participant Manual)
Participant Manual $60.00
Leader Guide $90.00
Videotape $290.00
Total Quality Management (tqm1000)
TQM is designed to help participants understand the nature of quality and their role as managers in ensuring that quality goes into every level of design, development, and production of goods and services. It provides an overview of the four major philosophies on TQM and discusses the criteria for the Malcolm Baldrige National Quality Award.
(16 hours - 1.6 CEU)
Administrative Kit $460.00
(Videotape-VHS, Leader Guide, Participant Manual)
Participant Manual $60.00
Leader Guide $90.00
Videotape $310.00
Organizing and Leading Work Groups (org1000)
The course is designed within a general framework that includes both internal and external influences on leadership, the implications of different work group designs, and skills required to manage these groups.
(16 hours - 1.6 CEU)
Administrative Kit $320.00
(Videotape-VHS, Leader Guide, Participant Manual)
Participant Manual $60.00
Leader Guide $90.00
Videotape $170.00
Supervisory and Management Skills Program
A series of 10 coordinated 14-hour courses providing an
interactive learning experience geared to assisting each participant in becoming a better
supervisor. Each of the 10 courses is designed to be taught in seven 2-hour discussion sessions.
This program is truly a leader in the field of supervisory development. (1.4 CEU for each course)
Prices for Each Supervisory and Management Skills Course except # 9 and # 10
Administrative Kit $510.00
(Videotape-VHS, Leader Guide, Participant Manual)
Participant Manual $100.00
Leader Guide $130.00
Videotape $280.00
Administrative Kit $460.00
(Videotape-VHS, Leader Guide, Participant Manual)
Participant Manual $70.00
Leader Guide $120.00
Videotape $270.00
NMA Members Receive a 50 % Discount on Each Course
SMS #1 - Introduction to Supervision (smt001)
The course Introduction to Supervision is designed with three very important factors in mind. First, the supervisory job is distinct from other managers' positions. Because it is unique, the needs of supervisors are also different in many respects from those of other managers. Second, the course is designed to introduce the concepts of supervision to people who, by and large, practice them everyday. This requires hands-on application of the concepts as well as opportunities to use them as one takes the course. Third, the course is designed to be useful in a variety of organizations. The challenge this poses is to make the course meaningful to each participant and yet applicable to a wide range of organizations.
Module titles: The Challenge of Supervising; What Supervising Is About; Mapping the Work Environment; Understanding Employee Behavior; The Supervisor as a Leader; The Supervisor as a Problem Solver; The Supervisor as a Person
(14 hours - 1.4 CEU)
SMS #2 - Management Principles (smt002)
Designed to introduce supervisors to basic management principles. It presumes o formal training in management courses but some experience in business or public organizations will facilitate understanding. Its purpose is three-fold: to present practical ideas and tools for practicing supervisors; to build a foundation of management concepts that will prepare supervisors for further experiences; to help each student develop a positive and constructive philosophy of management.
Module titles: The Contemporary Organization; A System; What Managers Do; Basics of Planning; Organizing and Organization; Getting the Job Done; Directing; Control; The Key to Success; Management Decisions and Information Systems
(14 hours - 1.4 CEU)
SMS #3 - Communication Skills (smt003)
This is Course 3 of the Supervisory and Management Skills Program for managers and team leaders. As in the other courses, it focuses on the manager's situation and problems. Many of the problems can be further increased if the persons involved speak different languages. The major goal of this course is to equip managers and leaders with communication skills and concepts that will make hem more effective.
Module titles: The Basics of Communication; Tools for Resolving Communication Problems; Developing Oral and Listening Skills; Improving Writing and Reading Skills; Effectiveness in Meetings and Presentations; Communicating Effectively with Employees; Communicating in Your Organization
(14 hours - 1.4 CEU)
SMS #4 - Interpersonal Relationship Skills (smt004)
Course 4 of the NMA series in supervisory management deals with ways a manager can increase effectiveness in interpersonal relations. This course uses many of the concepts and ideas that were developed in Course 3. As in previous courses, the emphasis is on skills necessary for dealing with people. In order to achieve competence in this area it is necessary to have a foundation of the underlying concepts.
Module titles: Fundamentals of Interpersonal Effectiveness; Improving Skills in Dealing with People; Handling Conflict in Interpersonal Relationships; Group and Teamwork Skills; Working with Peers and Higher Management; Working with Employees and Team Members; Building Effective Interpersonal Relationships
(14 hours - 1.4 CEU)
SMS #5 - Developing Performance (smt005)
Course 5 of the Supervisory and Management Skills Program is focused on developing and maintaining excellence in performance. It deals with various facets of individual, team, and work unit performance of concern to managers, supervisors, and team leaders in various types of organizations. The course addresses contemporary approaches and concepts, such as reengineering, empowerment, and a useful system for managing performance. Cultural, technological, and ethical influences on performance are examined in the context of a diverse work force. Skill development in planning, generating, evaluating, and sustaining quality performance is a primary aim of the course.Module titles: The Nature of Work Performance: People and Quality; Systems for Managing Performance; Recognizing and Handling Work Problems; Planning and Setting Performance Goals; Monitoring and Managing Quality; Reviewing and Appraising Performance; Maintaining Excellence
(14 hours - 1.4 CEU)
SMS #6 - Challenge of a New Employee (smt006)
The basic premise of this course is that working effectively with a new employee reaps substantial returns in performance, loyalty, and cooperation. By introducing the new employee to the job in a skillful, helpful way, managers can multiply their influence on future employee behavior. The course design follows the reasoning that managers and mentors need more than just information about a new employee. They also need to know the organization setting, including preceding events such as creating the position and hiring the new employee.
Module titles: The New Employee and You, Planning a Position and Selecting the Right Person; Orienting the New Employee; The New Employee and the Work Group; Teaching and Training; Delegating and Building High Performance; Special Problem Situations
(14 hours - 1.4 CEU)
SMS #7 - Coaching and Counseling (smt007)
Certain themes and concepts run like a thread through this course. One of these is the idea of the manager's helping role developed in the first module. Another is the emphasis on nonjudgmental listening and feedback that are essential for resolving emotional issues. To be effective, managers must have the necessary tools and skills. In this course leaders are offered a wide range of experiences and skills that will equip them to handle virtually any employee coaching and counseling situation effectively.
Module titles: The Manager's Helping Role; Basics of Counseling and Interviewing; Counseling on Work Performance; Coaching: Day-to-Day Guidance and Instruction; Dealing with Personal Problems; Career Guidance and Counseling; Selection and Departure Counseling
(14 hours - 1.4 CEU)
SMS #8 - Leadership Development (smt008)
This course is concerned with the problems, concepts, and techniques of leading others. It is built on the premise that every manager is a leader and can improve his or her leadership skills, given the concepts and the incentive. The course's frame of reference includes both internal and external influences on leadership. The leader operates not in a vacuum, but within an organization, a department, a social system, and an intricate network of policies, communications, and procedures.
Module titles: Effective Leadership: Art and Science; Leadership: The Role and the Setting; Choosing the Best Leadership Strategy; Innovative Leadership and Decision Making; The Interpersonally-Effective Leader; The Organizationally-Effective Leader; Leading Yourself and Following Your Leader
(14 hours - 1.4 CEU)
SMS #9 - Business Concepts (sms009)
The ninth course in this series covers business concepts and practices that have proved their value over the years. The basic principles of business apply to all enterprises and to all management levels. For example, it is just as important for supervisors to know and pursue the organization's objectives as it is for middle- and upper-level managers. An understanding of the nature of your business and how information flows through it increases your effectiveness as a supervisor. Your knowledge of the economic system enables you to comprehend and handle issues that arise as you manage.
Module titles: Understanding Your Economic System; Knowing Your Business; Knowing Your Management Information System; Knowing Your Financial Management System; Improving Quality and Productivity; Working with Other Parts of Your Organization; Dealing with a Changing World
(14 hours - 1.4 CEU)
SMS #10 - Law for the Layman (sms010)
Law for the Layman is designed to provide those in leadership positions with a background of law that is pertinent to their business context. Although it is for lay people, it places considerable emphasis on government laws and regulations, which are difficult because of their complexity and number. It is believed that the foundations provided in the early modules will promote understanding of these laws and regulations.
The total body of law is truly overwhelming and complex; further it changes daily. The course touches only the "tip of the iceberg." It is also in general terms, as it will be used throughout the country; and law differs among states, if not by statute, then by interpretation and application.
Module titles: Law and the Legal Process; Criminal and Tort Law; Contract Law; Uniform Commercial Code; Business Organizations; Employee and Employment Law; Government Regulation
(14 hours - 1.4 CEU)
Learning Through Discussion (mf0105)
This course, conducted in eight 2-hour sessions, is designed to convey the skills necessary to be a discussion leader and an active participant. It highlights the NMA philosophy of group discussion learning.
(16 hours - 1.6 CEU)
Leader Kit $100.00
(Leader Guide and Leader Materials)
Participant Manual $50.00
Leader Guide $90.00
Taking Charge: Managing Careers in a Changing Workplace (mcc001)
Provides the tools and information that put you in control of your life. The majority of the program will come primarily through the process of exploration and discussion rather than lecture. You'll learn how to take stock of your contributions, establish goals, and make decisions that will get you where you want to go.
In addition, you'll learn techniques to gain the support of others by involving them in your career plans. Finally, you'll develop your own personal career action plan.
(8 hours - 0.8 CEU)
Administrative Kit $226.00
(Overheads, Leader Guide, Participant Manual)
Participant Manual $46.00
Leader Guide $90.00
Overheads $90.00
Introducing Process Improvement (ipi100)
This NMA course is designed for everyone who wants to understand the fundamentals of process improvement. The course is designed to be conducted in an 8-hour format (four 2-hour sessions).
The participants will learn how to:
Identify and flowchart any process and express the process on paper
Understand which customers your process is serving and collect data from those customers
Determine the correct performance measurements and learn how to track the data
Analyze performance data and diagnose the process
Identify the critical facilitating and restraining factors and create a plan for addressing the change forces
(8 hours - .8 CEU)
Participant Manual $50.00
Leader Guide $90.00
Principles of Managing (md0002)
A 20-hour program written to give a general understanding of basic leadership. The principles of planning, organizing, motivating, and controlling are systematically reviewed.
(2.0 CEU)
Participant Manual $60.00
Leader Guide $60.00
Implementing Process Improvement (psm100)
This 6-hour course is targeted toward those who have a Continuous Process Program in place and want to learn and apply further problem-solving methods.
Participants will learn to:
Understand how expectations and standards contribute to problem identification
Use customer expectations in defining problems
Be clear on when an acceptable outcome is well defined
Know how to help others notice problems
Know how to define problems well
Learn how to tell incidents from continuing process problems
Know the seven leadership actions required to move problem solving to maximum effectiveness
8 hours - .8 CEU)
Participant Manual $50.00
Leader Guide $90.00
Vendor Courses Available
Prices Subject to Change Without Notice
LEARNING EXCEL 2000
Learn Excel 2000 at your own speed with three learning levels.
Introduction: Be on your way to creating your own spreadsheets using formulas, formats, and templates.
Intermediate: View and compare data, complete routine tasks quickly, link and consolidate workbooks, and create your own templates.
Advanced: Perform a variety of tasks like outlining and consolidating data, working with lists and databases, importing and exporting data and using workgroup features to share data.
CEU Value: 0 CEU
NMA Member Prices
Course Code: Introduction – PRY431
CD-ROM PRY431 $49.95
Intermediate – PRY432
CD-ROM PRY432 $49.95
Advanced – PRY433
CD-ROM PRY433 $49.95
CareerTrack CD-ROM Purchase only
LEARNING ACCESS 97
Also available in 2000 versions
Master Access 97 and learn how easy it is to manage your data and retrieve pertinent information.
Introduction: Search, filter, and sort a table; create indexes and forms using the wizard.
Intermediate: Create and run queries; design custom forms and reports; define and insert controls; create macros.
Advanced: Define database relationships; link to tables; importing and exporting files; referential integrity.
CEU Value: 0 CEU
NMA Member Prices
Course Code: 97 Introduction – PRY195
CD-ROM PRY195 $24.98
97 Intermediate – PRY196
CD-ROM PRY196 $24.98
97 Advanced – PRY197
CD-ROM PRY197 $24.98
2000 Introduction – PRY423
CD-ROM PRY423 $49.95
2000 Intermediate – PRY424
CD-ROM PRY424 $49.95
2000 Advanced – PRY425
CD-ROM PRY425 $49.95
CareerTrack CD-ROM Purchase only
OTHER COURSES ON CDs
COMMUNICATION SKILLS FOR MANAGERS, Fourth Edition
Course participants learn how to become more effective managers by increasing their reading, writing, speaking, and listening proficiency; master the techniques of public speaking, from initial planning to actual presentation; express their ideas clearly and concisely in every report and proposal they write; understand and use body language, feedback, and “active” listening as tools of effective communication; and evaluate their listening habits and build on their strengths.
Course Objective: Utilize techniques to improve your communication skills by increasing reading, writing, speaking, and listening proficiency
Ten copies required for group study pricing. Leader must have copy of coursebook
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self-study
$139.00
Course Code: B04911
Group Study (each)
$81.32
AMA Course
Specific Leader Guide
N/C
You’ll update your writing skills and excel in today’s e-writing environment with the tools offered in HOW TO SHARPEN YOUR BUSINESS WRITING SKILLS. Packed with guidance attuned to current business writing and presentation challenges, this course features special strategies to speed online research and guidelines for creating safe and savvy e-mail.
Course participants learn how to identify their audience; organize their material; write clearly and effectively; master the steps of editing and rewriting; conduct online research thoroughly and quickly; compose e-mail that communicates their message efficiently; avoid common pitfalls of electronic communications; and use writing to eliminate misunderstandings.
Course Objective: Employ techniques to research, draft, compose, and edit professional documents; follow guidelines for writing appropriate and effective e-mail and learn to conduct online research
Ten copies required for group study pricing. Leader must have copy of
coursebook
NMA Member Prices
CEU Value: 10 – 2 Hr. Sessions – 2.0 CEU
Self-study
$139.00
Course Code: B12019
Group Study (each)
$81.32
AMA Course
Specific Leader Guide
N/C
Course participants learn how to organize their ideas into attention-getting, convincing presentations; conquer their fear and dread of public speaking by following 10 simple rules; grab their audience’s attention at the beginning of the speech—and hold it until the end; use gestures and body language to make their message come alive; and stay in control of their question-and-answer period.
Course Objective: Overcome fear of speaking using organization and presentation techniques
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Cassette Program
$139.50
Course Code: B05969
Workbooks (each)
$27.00
AMA Audio (includes one workbook)
This newly revised best seller is the practical guide you need for better meetings, memos, and business presentations. Fifty easily mastered techniques for improving meetings, memos, and presentations are explained in this concise book. Includes guidelines for giving more effective presentations, improving nonverbal communication, and using visual aids. New material covers teleconferencing, laptops, videoconferencing, and how to handle question‑and‑answer sessions. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU
NMA Member Prices
Course Code: crp0263
Book
$13.95
Crisp Video/Book
Video
$265.00
HIGH-IMPACT BUSINESS WRITING™
With HIGH-IMPACT BUSINESS WRITING™, you’ll pick the most effective approach for your targeted readers; break up big ideas, so people can easily read and grasp them; and convey your thoughts clearly—and compose documents people want to read.
Plus, we’ll drive home essential grammar rules so you can avoid embarrassing mistakes. You’ll hear how to evaluate your writing honestly to see if it gets across your intended message.
CEU Value: .6 CEU
NMA Member Prices
Course Code: ct063v or ct063a
Video 20752
$199.95
CareerTrack Video/Audio
Audio 10286
$59.95
DEALING WITH CONFLICT AND CONFRONTATION
Conflicts are inevitable. Anger, grudges, hurt, and blame are not. In fact, most of your conflicts can be resolved fairly easily. Even better, you can do it in a way that actually benefits all concerned. This insight-packed program will show you how. You’ll learn a system of psychologically sound techniques proven to work on a variety of conflicts. You’ll be calm and competent even in the toughest situations, including those charged by temper tantrums...tensions, anxiety, and fear...one-upmanship...and out-and-out lying.
CEU Value: .5 CEU
NMA Member Prices
Course Code: ct002v or ct002a
Video 20518
$199.95
CareerTrack Video/Audio
Audio 10260
$59.95
COMMUNICATING WITH EMPLOYEES ( Crisp Book)
This easy-to-read book provides you with techniques of communicating with your employees in a deliberate way to accomplish the business objectives of your organization.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0082
Book
$13.95
COPYEDITING (Crisp Book)
This book is full of sound, practical advice on how to become an effective copyeditor.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0085
Book
$24.95
This book is designed to help you handle direct relations with the media confidently. You’ll learn how to mentally and physically prepare for interviews, how to maintain reliable media contacts, and much more.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0092
Book
$13.95
EFFECTIVE PRESENTATION SKILLS
This best-selling book helps readers prepare and deliver effective presentations. Simple, practical suggestions teach basics such as how to organize thoughts and data for maximum impact, how to develop and use visual aids, and how to deliver what you’ve prepared, using effective body language techniques. Group training video available (includes 5 books and leader guide)
CEU Value: .4 CEU
NMA Member Prices
Course Code: crp0296
Book
$13.95
Crisp Video/Book
Video
$395.00
GETTING YOUR MESSAGE ACROSS ( Crisp Book)
The innovative ideas, practical examples, and exercises in this book help readers identify and overcome communication problems.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0134
Book
$14.95
INFLUENCING OTHERS (Crisp Book)
Influence others more effectively through written or verbal communication. Exercises and examples provide proven techniques and strategies that help readers understand their audiences and influence them accordingly. Learn how to determine responsiveness or resistance to ideas and how to change resistance into receptiveness.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0018
Book
$13.95
MAKING HUMOR WORK (Crisp Book)
Learn to use effective humor to problem solve, defuse resistance to change, disarm anger, and in other situations.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0156
Book
$13.95
POWERFUL PROOFREADING SKILLS ( Crisp Book)
The ability to create polished written documents is vital to any organization. This book explains basic proofreading rules, guidelines, strategies, and tips. Proofreading exercises reinforce the reader’s knowledge of the rules and will prepare the reader for 100 percent accuracy in proofreading documents.
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0267
Book
$13.95
SPEED-READING IN BUSINESS (Crisp Book)
This book teaches proven speed-reading skills. It provides exercises to assess your present reading levels and guidelines to increase your comprehension and speed.\
CEU Value: .4 CEU
NMA Member Price
Course Code: crp0221
Book
$13.95
Gain the skills necessary to make polished presentations. Make a lasting impression on every client, committee, and board you address. Learn to overcome stage fright and become an “audience-centered” speaker!
CEU Value: 0 CEU
NMA Member Price
Course Code: 10871A
Audio
$53.95
Nightingale-Conant Audio
Be prepared to SPEAK
Public speaking represents perhaps the single greatest opportunity any one person can have to persuade or inform others, to build trust and support, or to further career or job goals. However, many people let this tremendous opportunity escape because of a lack of confidence or because they’ve neglected to develop essential skills.
In this video, you’ll watch an expert coach his neighbor through all the steps of preparing and presenting a superior public speech. You’ll learn both how to practice and what to practice.
Learn how to:
Brainstorm and research the content of your speech.
Target your speech to your audience.
Organize your speech into a simple 3-part structure.
Make gestures, voice modulation, eye contact, and pauses natural components of your speaking style.
Use vivid language, stories, and quotes to make your speech come alive.
Calm the butterflies and move on to the more important business of informing and inspiring your audience.
Leave your audience with a powerful and lasting impression.
NMA Member Prices
CEU Value: .4 CEU
Video
$80.95
Course Code: tmi001
Leader Guide
$16.15
Toastmasters International Video (includes one study guide)
Study Guides (each)
$9.85
Be prepared for MEETINGS
Many business managers spend as much as 1/3 of every week in meetings. Yet time-consuming, disorganized, boring, out-of-control, and nonproductive meetings represent one of the most frequent complaints of business managers. Good meetings—productive meetings—yield a big jump in morale and profitability.
In BE PREPARED FOR MEETINGS, you’ll watch one company’s favorite facilitator lead her team through a tough problem-solving meeting.
Learn how to:
Define a controlling purpose for your meeting.
Select the right location, time, and participants.
Choose the right leadership style.
Launch your meeting quickly down the right track.
Start group participation.
Keep your meeting moving forward on track.
Control problem participants.
Close on schedule.
Follow up for results.
NMA Member Prices
CEU Value: 4 CEU
Video
$80.95
Course Code: tmi004
Leader Guide
$16.15
Toastmasters International Video (includes one study guide)
Study Guides (each)
$9.85
WRITING, SPEAKING, AND LISTENING SKILLS FOR MANAGERS
Course participants will learn how to understand what they hear by using six basic probing techniques; uncover hidden messages by reading body language, voice tones, and facial expressions; capture attention, ensure understanding, gain acceptance, and motivate to action when making speeches and presentations.
Course Objective: Understand the elements of sound executive writing; develop skills to become an active listener and get buy-in from listeners in meetings and in giving presentations
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Cassette Program
$155.00
Course Code: B0993X
Workbooks (each)
$30.00
AMA Audio (includes one workbook)
(B09948)
Revised by Richard T. Christoph, 1999
This manual focuses on the skills needed for both personal management and the leadership of others. Goals are for participants to better understand their situations and their own work; develop an understanding of jobs within the organization and how they affect the manager’s role; study the responsibilities of managers and how they relate to the organization; and learn key skills, including time management, communication, and delegation.
CEU Value: 10 – 2 Hr. Sessions – 2.0 CEU
Participant Manual
$60.00
Leader Guide
$45.00
By Ronald S. Burke
Revised by Lucinda M. Umberger, 2001
By focusing on planning and control processes, participants will learn to use basic accounting and finance for decision making. Learn about compensation management; review business mathematics and its use in statistical decision making; develop an understanding of the computer and its role in management information systems; and how business, government, and labor are related.
CEU
Value: 10 – 2 Hr. Sessions – 2.0 CEU
Participant Manual
$60.00
Leader Guide
$45.00
By John S. Morgan
Revised by Beth Schneider, 2000
This manual provides a comprehensive approach to individual psychology, group dynamics, and what inspires loyalty and cooperation. Gain an understanding of what motivates people to achieve; study the complex roles of unions in today’s management environment; and learn to develop a successful framework for human resource planning and management.
CEU Value: 10 – 2 Hr. Sessions – 2.0 CEU
Participant Manual
$60.00
Leader Guide
$45.00
A MANAGER'S GUIDE TO HUMAN BEHAVIOR shows you how to inspire employees to higher performance…maximize your positive impact on others…develop more productive working relationships…establish rapport and mutual trust… give and receive performance feedback…and really understand people’s needs.
Course participants learn to interact successfully with others; motivate employees and coworkers to excel; communicate in sensitive, nonthreatening ways; conduct performance reviews that help them identify problem areas, resolve conflicts, and promote improvement; and manage change in a positive, productive way.
Course Objective: Develop skills to interact successfully with others and motivate employees and coworkers
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self-study
$139.00
Course Code: B08062
Group Study (each)
$81.32
AMA Course
Specific Leader Guide
N/C
BEYOND THE BASICS: INTERMEDIATE FINANCE AND ACCOUNTING FOR NONFINANCIAL MANAGERS
Course participants learn how to make informed management decisions from a financial point of view; examine the performance of their department or product line so they can establish realistic bottom-line goals. Use cost accounting methods to help them optimize their profit planning and strategic planning; apply their financial knowledge to gain support for new plans, products, projects, or purchases; see the real importance of budgets—and how they relate to the goals of their own department and organization; and prepare on-target sales, production, and cash budgets.
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member
Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self-study
$125.10
Course Code: B04717
Group Study (each)
$81.32
AMA Course
General Leader Guide
N/C
COMPETITIVE STRATEGIES: HOW TO DEVELOP MARKETING STRATEGIES AND TACTICS is a practical, in-depth course, jam‑packed with useful charts, graphs, conceptual checklists, and real-life illustrations, that takes you far beyond textbook theory and “pop marketing” fads.
Course participants learn how to target market segments on the basis of product types and benefits, consumer buying patterns and behaviors, demographic and psychographic characteristics, and company resources; create the most effective promotion mix for their products; and choose the best distribution channels for their company.
Course Objective: Develop marketing strategies and tactics to improve a company’s competitive position
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self‑study
$143.10
Course Code: B 04997
Group Study (each)
$93.02
AMA Course
General Leader Guide
N/C
FINANCE AND ACCOUNTING FOR NONFINANCIAL MANAGERS is a broad-based course that serves as a one-on-one personal tutor. Written expressly for nonspecialists, it clearly explains how to understand financial and operational measures, prepare and utilize budgets, respond to inquiries about the dollars-and-cents consequences of actions taken, and speak the jargon of finance with fluency and ease.
Course participants learn to differentiate between finance and accounting; grasp accounting fundamentals such as debits, credits, and double-entry bookkeeping; analyze basic financial documents such as income statements and balance sheets; use financial tools to manage performance more effectively; determine how assets, liabilities, and equity affect operation; apply financial risk/return principles to managerial decision making; justify their requests for new equipment and other capital investments; improve their budgeting skills; and relate the department’s financial performance to the bigger picture.
Ten copies required for group
study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 10 – 2 Hr. Sessions – 2.0 CEU
Self-study
$159.00
Course Code: B13198
Group Study (each)
$93.02
AMA Course
Specific Leader Guide
N/C
Course participants learn how to view financial statements in the context of external economic conditions; read and interpret balance sheets, income statements, and statements of cash flows from a management perspective; apply the right type of analysis—ratio, vertical, horizontal—to the right statement, to uncover the information they need.
Ten copies required for group study pricing. Leader must have copy of coursebook.
NMA Member Prices
CEU Value: 5 – 2 Hr. Sessions – 1.0 CEU
Self-study
$139.00
Course Code: B0735X
Group Study (each)
$75.47
AMA Course
General Leader Guide
N/C
FUNDAMENTALS OF HUMAN RESOUR